Nestlé Nespresso SA
A PASSIONATE ENDEAVOUR IN PURSUIT OF EXCELLENCE NESPRESSO – At a Glance
A simple idea – continuously reinvented and perfected
The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee – with exquisite crema, tantalizing aroma and full-bodied taste – just like skilled baristas. Nestlé Nespresso S.A. took this idea and pioneered the concept of portioned premium coffee with the aim to offer the perfect cup of espresso coffee with maximum convenience to consumers around the globe. Today the company has a twin focus that endeavours to continually surpass consumer expectations at home and (B-2-C) and in leisure and work venues (B-2-B). Having perfected the concept over many years, Nespresso is now the reference for premium portioned coffee worldwide, and its success reflects its vision of excellence. At the heart of the concept is the unique Nespresso Trilogy, an unparalleled combination of three pillars of excellence:  perfectly portioned Grand Cru coffees to suit every taste sourced from the world’s top 1% of the world’s green coffee production, specially roasted and offered as a full range of espresso and lungo blends and single-origin coffees in hermetically-sealed capsules to ensure perfect freshness; a full range of smart and stylish, easy-to-use coffee machines with a patented extraction and brewing system that manages the interplay of all factors necessary to produce consistently highest-quality coffee; and exclusive and personalised customer services, available 24/7 through the Nespresso Club.

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Blended together, these pillars deliver Nespresso Ultimate Coffee Experiences, moments of genuine pleasure and pure indulgence designed to continually delight coffee connoisseurs wherever, whenever, and however. In the last 24 years, Nespresso has built a passionate global brand community. It consists of coffee lovers who identify with the iconic Nespresso brand and what it