THE GUIDE TO OPERATIONAL RESEARCH

BOLDER DECISIONS WITH LESS GUT-FEEL
THE WORLD’S MOST SUCCESSFUL EXECUTIVES ARE MAKING BOLDER DECISIONS – AND RUNNING EVERYDAY OPERATIONS – WITH LESS RISK AND BETTER OUTCOMES. THEIR SECRET? OPERATIONAL RESEARCH: THE SCIENCE OF BETTER

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OUR NETWORK SALES ORGANISATION HAS SEEN FIRSTHAND HOW OPERATIONAL RESEARCH METHODOLOGIES CAN REVOLUTIONISE HOW WE WORK. WE WILL CONTINUE TO DEPLOY THESE TECHNOLOGIES ACROSS ALL FUNCTIONS AS WE GROW AND IMPROVE OUR BUSINESS.
ROBERT C. WRIGHT VICE CHAIRMAN & EXECUTIVE OFFICER, GE CHAIRMAN & CEO, NBC

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CONTENTS UNDERSTANDING O.R. HOW O.R. COULD HELP YOUR BUSINESS FINDING O.R. EXPERTISE O.R. ONLINE RESOURCE

OPERATIONAL RESEARCH: THE SECRET OF BETTER DECISION MAKING IN A COMPLEX WORLD
THE SECRET OF BETTER DECISION MAKING IN A COMPLEX WORLD
We all have to make decisions based on ‘gut-feel’ sometimes. But it’s best to avoid making too many decisions based on ‘gut-feel’ alone. Executives in every kind of organisation – large and small, private and public, for-profit and not for-profit – are using operational research (O.R.) to structure their problems, unlock the value in their data, model complex systems and make better decisions with less risk. Whether O.R. is used to inform high-level strategy or improve day-to-day operations, the results speak for themselves: insight into difficult problems, improved processes, productivity, and performance. Millions in cost savings and increased revenues. More (and better) options. Accurate predictions, plans, and forecasts. More profitable pricing. Greater market share. Higher quality. Superior ROI. Better customer service. Improved safety. A healthier population. Better asset utilisation. O.R. isn’t just another management buzz-word - it’s been around since the 1940s. But in our cost-conscious, productivity-driven age, O.R. professionals continue to find new ways to use O.R. to increase revenues and profits, streamline processes and save