Study case skoda
| |Strengths |Weaknesses |
|Internal |Skoda is the fourth brand of VW (good brand image) |Their brand is much weaker than their product (60% to 70% of car buyers|
|factors | |don’t accept their brand[1]) |
| | |( They have got to change their minds and make them reappraise the |
| | |brand. |
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