Volkswagen Brand in China
Weiming Soh
Executive Vice President of Volkswagen Group China Sales and Marketing
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Volkswagen Brand China Investor Conference 2010 in Beijing

Sales Performance and Outlook Marketing Campaigns and New Model Launch Network Strategy Training Strategy and Customer Satisfaction Programs BlueMotionTechnologies and Think Blue Campaign

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China has been the key region for the Volkswagen Brand worldwide for decades
Regional distribution of deliveries to customers by brand Toyota
5% 28% 17% 1% 23% 12% 2% 26% 14% 34% 5% 9% 0% 26% 9% 1% 16%

CY2009 US China Germany Japan Rest of Europe

Ford
33%

Honda
33% 16%

Source: Volkswagen Group; Global Insight Page 3

Now, China is the largest market for the Volkswagen Brand worldwide
Passenger Car Market Worldwide Jan -March, 2010 Volkswagen Brand Worldwide Jan -March, 2010

China 19%
4% Brazil 2% Russia 4% India

China 33%
13% Brazil 1% Russia 0.2% India Mature markets 53%

Mature markets 71%

Source: Volkswagen Group; based on deliveries to customers Page 4

2009 was a year of “Records” for the Volkswagen Brand and 2010 is aiming for a new height
Deliveries to customers
‘000 Units

≥ Market Growth

1,118 844

781 629 511

2005

2006

2007

2008

2009

2010

Remark: Sales forecast is based on PO target (10 million total market forecast)

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In Q1 2010, Volkswagen Brand also secured its leading market share position on the Chinese Mainland
Market Share by Brand % (Jan-Mar 2010)
Ranking Brand Volkswagen YTD MS % Jan-Mar 10 13.7% 6.0% 6.0% 5.8% 5.7% 5.1% 4.7% 4.5% 3.4% 2.9% 42.2% 1.9% 1.6% YTD MS % 2009 13.2% 7.7% 6.7% 6.4% 5.1% 3.9% 6.8% 5.3% 4.6% 2.7% 37.5% 1.9% 1.4%

Volkswagen
Others Toyota

1
2 3 4 5 6 7 8 9 10

Toyota Honda Nissan BYD Chevrolet Hyundai Buick Chery Suzuki Others Audi Skoda

Honda

Nissan Suzuki Chery Buick Hyundai Chevrolet BYD

Source: Volkswagen Group China; excl. LCVs

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