Aloys RATINET
MME 3

DISSERTATION

Analyse Comparative de la Culture Commerciale du pays d’accueil

Sujet: What is the influence and the manga’s role in the Japanese business?

IDRAC LYON Année 2008-2009 Suiveur: Mr Luc BEAL

TABLE OF CONTENTS

INTRODUCTION ............................................................................................. P03

CHAPTER I What is a manga? ........................................................................ P04 CHAPTER II Manga as marketing functions ................................................... P06
I. Who is the market target? II. Manga is used to increase sales of goods and services III. Phenomenon of collection

CHAPTER III Manga as function of educational and information .................. P10 CHAPTER IV Proliferation and success of manga in France .......................... P12
I. II. III. IV. V. Comparative advantage in cost of production Anime setting up a platform for the manga boom Manga as a superior product Additional cultural reasons Conclusion

CONCLUSION ................................................................................................. P18

BIBLIOGRAPHY ............................................................................................. P20 APPENDIX ....................................................................................................... P23

Analyse comparative de la culture commerciale

Page 2

INTRODUCTION
Firstly, I will be comparing the commercial culture of Japan, where I stayed one year. This experience has broadened my horizons and has allowed me to learn and observe a new culture. One vital part of the Japanese culture is Manga, in Japan is read across any age from children to elderly. It is a fanatic obsession which is depicted everywhere and anywhere, in Japan. This essay will demonstrate the variety of commercial Japanese culture and allow us to properly understand the commercial culture. Through a critical analysis of