Coentreprise

S A N O Meeting December 22nd, 2009 Happy to know that S. has established sales in Eastern Europe mainly. The way to market and sell in those countries is rather different from the western sophisticated sales network (USA, W. Europe, and Asia). Another case: Latin America. Objective: reduce risks in company development. I believe in: • Home work, strong preparation in information on: markets, distribution networks, competition analysis, profits, how, legislation, test cases.

Learning Outcomes The assignment is designed to meet the following learning outcomes: 1. Critically examine the dimensions of international marketing strategy theory and its application in context 2. Evaluate an organisations competitive positioning in the international environment, using both internal and external analysis 3. Identify and evaluate strategic international marketing options using accepted international theories and models Scenario You have been appointed as the

1°) Key Success Factors in the cosmetics industry : an attractive brand image. focusing on giving good services ( counseling). the ability to innovate and develop new products with new raw materials ( clé de peau beauté). a large product’s choice. good distribution channels adapted to the target customer good promotion/marketing strategy. being able to adapt to new markets/cultures.( cosmetics ) good understanding of needs and trends. 2. Analyse Shiseido's competitive advantage

Joint venture I) Le principe Une joint venture est une forme de coopération entre deux sociétés, parfois concurrentes, qui, pour pénétrer de nouveaux marchés vont développer un projet commun. Cette collaboration passe en général par la constitution d'une société nouvelle qui peut être réalisé pour un projet spécifique seulement, ou une relation ininterrompue d’affaires. La contribution à cette nouvelle entité doit être équitable : les revenus, des dépenses et le contrôle de l'entreprise

In 1954, Dr. Jacques SERVIER set up French Servier Pharmaceutical Laboratory in the town of Orleans in the middle part of France. Which employed only 9 people in its initial period. During decades of keen competition it has been growing and expanding continuously. Its output growth rate in 1985 listed the third among the world wide pharmaceutical industry. It was awarded by SCRIP Medical Magazine as the world's most creative pharmaceutical factory. Today Servier is active in more than 135 countries

DISCIPLINA: Nume: Seria: Grupa: Număr: TI 2B 1. Din punct de vedere al relaţiei globalizare-resurse umane, Programul European Joint Venture se referă la: a. integrarea angajaţilor sezonieri sau care lucrează în sistem part-time; b. înţelegerea valorii şi diferenţierea nivelelor de calificare a personalului, având ca scop final remunerarea acestora pe măsură;

New Doha International Airport (NDIA) C D C TAKENAKA Joint Venture (C.T.J.V) [pic] [pic] PROCESSUS QUALITE Tuteur Universitaire : M. Hugues LENOIR Tuteur Entreprise : M. C. BRAIDY |RAPPORT DE « STAGE MISSION»

 HISTOIR-GEOGRAPHIE Thème:Nourrir les homme Sujet:L'agrobusiness aux États-Unis Problématique :L'agrobusiness permet-il de nourrir durablement les hommes? Document1 :

International Human Ressource Management [pic]Allen D. Engle, Sr. 2004 Question 1 As said in the case, Alistair needs for the Trianon joint venture in Hungary a «Quality Compliance manager », for a three-year assignment. The information we have in the text is the following: ❖ The future manager should be in on the ground floor so to speak ❖ He or she will have to be familiar with the joint-venture’s objectives and targets. The major factors that should determine his choice will

Université Ibn Zohr École Nationale de Commerce et de Gestion -Agadir- LES JOINT-VENTURES Préparé par : Travail encadré par : Mr. CHAKIR  Imane TOUMI  Said RAMI  Abdesadeq ALMOUTAMID  Younes AITMANSOUR  Mehdi REGHAI PLAN Introduction  Définition d’une joint venture  Type de la joint venture  Les enjeux de la joint venture  Les accords de la joint venture  Notion du Spin-Off Venture  Exemples de joint venture INTRODUCTION DÉFINITION TYPES DE JOINT VENTURE