Folder The Power Of Advertising Advertising

[pic] ORANGE GROUP ANALYSIS SUMMARY Introduction……………………………………………..…….3 I. GENERAL DATA OF THE COMPANY………….….4 1. HISTORY……………………………….….4 2. GENERAL POLITIC OF THE COMPANY….6 II. FINANCIAL ANALYSIS……………………………. 11 III. MARKETING ANALISIS…………………………….15 1. MARKETING STRATEGY……………..….15 3.1.1 Goals…………………………………………………..….15 3.1.2 Mission………………………………………………….….15 3.1.3 Strategic goal……………………………………………….16 3.1.4Governance and organization……………………………………

Faber, 2005. 300 NewsLite © WPSA bg hd hg This poem says I’m sorry by Steven Clark in The Dog ate my bus pass, edited by Nick Toczek and Andrew Fusek Peters © Macmillan Publishers 2004. A note from Mum by Ann Bonner in The Dog ate my bus pass, edited by Nick Toczek and Andrew Fusek Peters © Macmillan Publishers 2004. A washing machine says sorry by Clare Bevan in The Dog ate my bus pass, edited by Nick Toczek and Andrew Fusek Peters © Macmillan Publishers 2004. 112

DUETE-­ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER  BEHAVIOUR       DIPLOME  UNIVERSITAIRE  D’ETUDES   TECHNOLOGIQUE  A  L’ETRANGER        SYBIL  DAGO   ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER   BEHAVIOUR   PARTICULARLY  IN  LUXURY  LEATHER  GOODS   2009-­2010     1   DUETE-­ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER  BEHAVIOUR

Fraser Packaging and environment: reduce the contamination APRIL 2009 City Campus SUPERVISOR TITLE DATE CAMPUS STUDENT N° 08023423 Dissertation submitted in partial fulfilment of the requirements of the BA (HONS) INTERNATIONAL BUSINESS MANAGEMENT Of Northumbria University DECLARATION I declare the following: (1) that the material contained in this dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources

4 8 A109 LX PA 00 8 A109 LX PA 00 07 som.indd 4 27/09/07 17:23:57 Unit 1 Presenting companies, departments and jobs Lexique A abroad agree (with) anti-lock braking system apologise (for) apply (for) approve (of) as a result ask (for) average aware (of) à l’étranger être d’accord (avec) ABS (automobile) s’excuser postuler (à) / poser une candidature (pour) approuver en conséquence demander moyen(ne) être conscient (de) B become belong (to) boost brand name broken down business

Avant-propos p. 4 Unit 1 MYTH OR REALITY? p. 9 Unit 2 THE SWINGING SIXTIES p. 27 Unit 3 A MAN’S WORLD? p. 50 Unit 4 BRAVE NEW WORLD? p. 79 Unit 5 THE LAND OF TWO HALVES p. 99 Unit 6 WHICH IS WITCH? p. 116 Unit 7 A COMMON GROUND p. 134 Unit 8 BORDERLANDS p. 159 Unit 9 A MATTER OF LIFE AND DEATH p. 196 Unit 10 THE POWER OF MONEY p. 233 Unit 11 HIGHER, FASTER, STRONGER p. 250 Unit 12 THE CORRIDORS OF POWER p. 278 Unit 13 DIXIELAND p. 293 Unit 14 BUILDERS AND

reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author nor Packt

intonation dans les énumérations respect des groupes de sens / groupes de souffle Méthodologie orale : interagir et convaincre. Lire un paragraphe de façon expressive. Discrimination auditive. Culture : Robber barons (oil magnate John D. Rockefeller of Standard Oil - steel magnate Andrew Carnegie) - Gilded Age SÉANCE 4 : b2 Résumer un document en donnant son opinion. b2 Utiliser avec efficacité une grande variété de mots de liaison pour marquer clairement les relations entre les idées. Lexique : salaire

de cause) Phonologie : alternance de syllabes accentuées et de syllabes faibles Méthodologie orale : identifier, décrire et comparer des documents iconographiques. Culture : show business - carrières de rêve Let’s act! Book p. 17 Define the job of your dreams. DREAMS JOBS (1) A. What’s your dream job? Book p. 18 SÉANCE 2 : b1 Commenter brièvement le point de vue d’autrui. b2 Utiliser avec efficacité une grande variété de mots de liaison pour marquer clairement les relations entre

les économies occidentales, le marketing relationnel a donc de bonnes raisons d’être. Il ne s’agit donc plus, pour une entreprise, de chercher prioritairement à maximiser ses parts de marchés, mais bien ses parts de clients (share of the wallet en banque, share of the stomach en alimentation, par exemple). « Une bonne relation vaut mieux qu’une vente. » Elle est loin l’idée du marketing opérationnel classique où l’objectif ultime était la vente même si celle-ci se fait au détriment de la confiance