Pestel Led

constructeurs 3 Les produits 5 Les clients 6 Arène stratégique 7 Segmentation stratégique et facteurs clés de succès 8 Les domaines d’activité stratégique (DAS) 8 Les facteurs clés de succès (FCS) 9 L’analyse de l’environnement 10 Analyse Pestel 10 Facteurs Politiques 10 Facteurs économiques 11 Facteurs sociaux 12 Facteurs technologiques 12 Facteurs environnementaux 14 Facteurs légaux 14 Analyse de Porter : l’environnement concurrentiel 14 Présentation des différents groupes

la vente de sa filiale dans la fibre optique à Corning, une entreprise américaine spécialisé dans le verre, pour un montant indéterminé. Cette vente se déroule 2 mois après la vente de sa filiale dans les LED. II. DIAGNOSTIC 1. Analyse externe a. Analyse PESTEL Analyse PESTEL de Samsung Electronics Opportunités Menaces Politique Grande ouverture vers l'extérieur Normes techniques E.U (Atex) Economique Production de 80% des processeurs d’applications contenus dans les iphones

is low too. Indeed, Lollipops was created to answer to the needs of a niche market. And, as Lollipops is the only company on this market, customers don’t have a real power. Now we are going to analyse the macro-environment of Lollipops thanks to PESTEL tool analysis (Political – Economocal – Socio-cultutal – Technological – Environmental – Legal). According to a survey of Précepte (Xerfi Group), we notice a decrease in production of fashion accessories: -4,7% in 2OO8. Main reasons of this decrease

the first year of 2007 Unilever received $3 billion for their 1st half profits, where 10% of that accounted for ice cream sales. Nestle works in 6 divisions, 1 of them being ice cream, so they have a lower percentage than Unilever. Unilever has led the market for a few years now, even prior to 2005. However the firm only receives 10% of its profits in its ice cream brands. Unilever faced an increasing threat from Nestle and Mars during the 1980’s and 1990’s; where Mars was a localised rivalry

“The online phone shop you can talk to” CONTENT PAGE INTRODUCTION P. 3 TASK A MARKET ENVIRONMENT ANALYSIS I- PESTEL ANALYSIS P. 4 II- Porter’s 5 Forces ANALYSIS P. 7 III- FONESHOP’S RESOURCES P. 9 IV- CRITICAL SUCCESS FACTORS P. 9 SUMMARY TASK A / SWOT ANALYSIS: - STRENGHTS/WEAKNESSES; P. 10 - OPPORTUNITIES/THREATS P. 11 TASK B STRATEGIC OPTION I- 1st STRATEGIC OPTION P.12 II- 2nd STARTEGIC OPTION P. 13 TASK C ACCEPTABILITY, FEASIBILITY

products for the environment issue. Now new products can be recycled, they use less electricity ... III - Competitor analysis To analyse the micro and macro environment of the company, I have used tools like PESTEL Analysis, SWOT Analysis and the Porter’s 5 forces. III-A PESTEL Analysis: Political: * In order to reap the benefits associated with globalization, governments around the globe are extending trading areas. For example, European Union (EU) has expanded in May 2004 to include

activity. A SWOT analysis consists of two diagnoses: Firstly, an external diagnosis, which identifies the opportunities and the present threats in the environment. These can be determined by a series of strategic analysis models, such as the model PESTEL, the model of five strengths of Michael Porter or another analysis of scenario. For example it can involve the raid of new competitors, the appearance of a new technology, the emergence of new regulations, the opening of new markets. Secondly, an

d’abord, il faut souligner que ce marché est un secteur divisé entre la clientèle professionnelle et les particuliers ou il n’existe aucun monopole ou oligopole. Pour avoir une vue d’ensemble du marché, nous étudierons le secteur grâce à l’analyse PESTEL afin de recenser les opportunités et menaces que les entreprises peuvent voir surgir dans leur environnement au travers de quelques grandes forces structurantes ; la politique, l’économie, le social, la technologie et l’environnement. Cet outil

PESTEL Environnement – Citicorp 1991 This PESTEL analysis allows us to identify the impact of environmental factors on stakeholders banking and insurance: • The regulatory environment of increasingly stringent, to protect the consumer • Environment and economic situations: a disposable income that does not change, the U.S. remains cautious in times of low growth, they postpone their projects. • Develop the Internet: New distribution channel and communication. • The consumer credit

discuss Harley-Davidson strategy and the issues that Harley-Davidson need to focus on, it is important to have a good understanding of its market: we will achieve that by conducting both an external and an internal analysis External analysis A) PESTEL Political The political environment acting on motorcycle market can be looked at from 2 angles: 1) how it affects the motorcycles producers and 2) how it affects the consumers. 1) In the United States, motorcycle producers are subject to certification