INTRODUCTION

In the fast changing economy environment stem from globalisation, companies are constantly under pressure.

Areas that hold technological promises such as computers will clearly have an impact on buyers and marketers decisions as researches are constantly investigating news forms of memory chips and computers component that are faster and smaller than current models.

They need to react, think and be creative as quickly as possible in order to gain competitive advantage.

Therefore as a MBA student in London School of commerce, the following report will investigates the current state of innovation of Apple Inc, and examines the management strategy of the company regarding the innovation.

The purpose of this report is to collect, gathered information and analyse the impact of innovation on Apple Inc.

First of all, a brief description of the computer industry and the history of the company along with its operation will be outlined.

Then, by examining a range of recently published journals, magazines, books and internet sites on the topic of an innovation, the report will outline the following points:

• Define what is innovation and what innovation apple brought about in this industry

• Strategy adopted by the company in managing the innovation,

• Evaluate the management process implemented and the change management

• Analyse the benefits of the innovation to Apple Inc,

• Outline the role played by the managers to bring about such innovation.

• Highlight area of the business which can be improved to successfully manage an innovation in the future

DESCRIPTION OF THE COMPUTER INDUSTRY: Presentation of APPLE.

According to Wikipedia, Computer industry is a collective term used to describe the whole range of businesses involved in developing computer software, designing computer hardware and computer networking infrastructures, the manufacture of computer components and the provision of