Barcelona 2015, city of culture

We created the 2015' city of culture. To begin we will do a market study of the city we chose: Barcelona. We will do the SWOT analysis of his city but also the opportunities and the threats in order to know better this city. Barcelona has a huge heritage, a lot of culture and worldwide sports events. In this city, there are one of the most beautiful sites (Unesco), a lot of artists (Picasso, Gaudi) artworks and an exceptional site (on the seaside, Mediterranean climate...). Barcelona receives a lot of cultures, which are differents and dynamics. That’s why Barcelona is one of the most visited cities in the world. Famous thanks to the Barcelona’s night and to its heritage (Picasso and Gaudi), we can find in Barcelona a lot of museums and attractions (Tibidabo, aquarium…). Moreover, Barcelona has one of the biggest football club in the world: FC Barcelona with its huge stadium: the Camp Nou.

Then we will develop the strategy we decided to adopt. In this part, we will develop the general policy, also called the strategy. Strategy is all the elements we decided to realise in order to invent a city of Culture which will be a huge event.

To finish we will speak about the 4 Ps: promotion, price, product, and place. In this part we will explain the different reasons why we chose this city, how we will choose the price in order to realize our strategy. It is the same thing to promotion and place. To develop the 4 p is the possibility to explain our way to realize our strategy. To conclude, we can do some prevision for the future and speak about how this work brings us some important marketing elements.

Market Study

Strengths:

- Barcelona is a city which is already international because there is a lot of students and also because people of the entire world have chosen Barcelona to live (7, 9% of the population are not Spanish). According to lifestyle magazine Monocle, Barcelona occupies 15th place in the world on ranking