Corportate growth of Question 1Nestlé
Sustained industry leadership requires corporate growth. Healthy growth is an indispensable dimension of corporate strategy and a challenge that senior managers have to tackle. Growth always involves risks, but the absence of growth might involve even higher risks. To measure corporate growth of a company it’s not increased revenues in the short term but the value of the firm’s increase over the long-term which are used.
According to Corporate Business Principles 1998, “Nestlé does not favour short-term profit at the expense of successful long-term business development” Furthermore, the value of firm’s increase is the result of innovation and the development of sustainable competitive advantages.
International research and development department of Nestle innovate and renovate the products and processes. For example manufacturing methods minimise water consumption and waste water generation.
“Scientific research conducted at the Nestlé Product Technology Center Water (NPTCW) that is centred on the physio-logical and qualitative aspects of water.”
The concrete evidence points out that corporate growth constitute the specific aspect of the firm, depending upon each firm’s history and innovations.

Recruiting and Retaining Talent

In Corporate Business Principles 1998, Nestle show the importance of the reflection of the professionalism and the responsible conduct of its employees. For them, “recruitment of the right people and ongoing training and development are crucial”

This is part of Nestle corporate growth. The role of this part is to increase the success to Nestle. Indeed, according to Jordi Canal (Professor of Economics and General Management at IESE, Barcelona) it’s necessary for a company to have great people if it want to be successful. “No firm can achieve more than the combination of its people and their capabilities can offer.”

It’s difficult to represent the empirical correlation between