Country-specific report morocco.pdf

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Doing business in Morocco
How to assess effectively the impact of moroccan cultural specificities on Morocco’s business world
Jean-Marc Bouwyn

“INTERNATIONAL AND CROSS-CULTURAL MANAGEMENT” MMGT 6005 Prof. Amanda Budde-Sung

TABLE OF CONTENTS
1.  INTRODUCTION  2.  MOROCCO AT A GLANCE 
A .  B .  C .  D . 

4  4  4  5  7  7  9  9  9  10  10  11  11  12  13  13  15  15  15  16  16 17  17 

FACT SHEET  GEOGRAPHY  HISTORY  BUSINESS ENVIRONMENT 

3.  MOROCCO’S CULTURAL OVERVIEW 
A .  I.  II.  III.  IV.  B .  V .  C .  D . 

KEY CONCEPTS AND VALUES IMPACTING BUSINESS IN MOROCCO  RELIGION: UNDERSTANDING THE IMPORTANCE OF ISLAM  RESPECT  PERSONAL RELATIONSHIPS: UNDERSTANDING THE MOROCCAN PERCEPTION OF “FAMILY”  HONOUR  MOROCCO’S RANKINGS ON VARIOUS CULTURAL DIMENSIONS HOFSTEDE’S CULTURAL DIMENSIONS  GLOBE’S CULTURAL DIMENSIONS  ANALYSIS 

4.  HOW DO CULTURAL DIMENSIONS IMPACT DOING BUSINESS IN MOROCCO 
A .  B .  C .  D .  E .  F . 

INTRODUCTION: THE KEY IMPACTS OF CULTURAL DIMENSIONS ON THE MOROCCAN BUSINESS WORLD  BUILDING A BROAD NETWORK  TEAM MANAGEMENT THROUGH TEAM­ORIENTED WORK  PLANNING OF TASKS  DEALING WITH GENDER INEQUALITIES NEGOTIATING WITH MOROCCAN COUNTERPARTS 

  Jean‐Marc BOUWYN                        International and Cross‐Cultural Management (MMGT 6005)  13/05/10 



G .  H . 

CONFLICT MANAGEMENT  STARTING A BUSINESS IN MOROCCO 

18  18  20  20  21  22  25 

5.  TIPS AND SUGGESTIONS FOR ENTERING A BUSINESS IN MOROCCO 
A .  B .  C . 

INTRODUCTION: WHY SHOULD YOU CARE ABOUT MOROCCO? WHAT BUSINESSES SHOULD YOU LOOK INTO? TOURISM CASE ANALYSIS  TIPS: THE DO’S AND DON’TS OF DOING BUSINESS IN MOROCCO  

6.  USEFUL LINKS AND WEBSITES 

  Jean‐Marc BOUWYN                        International and Cross‐Cultural Management (MMGT 6005)  13/05/10 



1. Introduction

Morocco is a unique country: situated in African continent, it has been deeply influenced by Arab countries on the one hand and by West Europeancountries such as France and Spain on the other hand. Its prime location, the increased efforts made by the government and the King Mohammed VI to stabilize the business environment and its ambition to become the main regional business centre of this fragmented region have made it increasingly attractive for many foreign investors in the recent years.

But doing business in Morocco requiresgreat cultural capabilities: the Western standards of management are far being always transposable into the Moroccan business context. This paper will therefore aim at analyzing and illustrating the cultural profile of the country. It will provide guidance to foreign investors who want to do business in Morocco in order to avoid dangerous misperceptions and misunderstandings. Lastly, it will focus onkey managerial issues and give more insight into the risks and opportunities of setting up a new business in Morocco.

2. Morocco at a glance

a. Fact sheet1
 
− −

Official name: Kingdom of Morocco Main cities: Rabat, (Capital city), Casablanca, Marrakech, Tangier, Fes

                                                         1 The World Factbook, by Central Intelligence Agency, 2010  Jean‐Marc BOUWYN                        International and Cross‐Cultural Management (MMGT 6005)  13/05/10  4 

− − − − −

Population: 31,285,174 (2009 est.) Languages: Arabic (Official language)2, Berber dialects, French Religions: Muslim (98,7%), Christian (1,1%), Jewish (0,2%) Currency: Moroccan Dirham (MAD) Major industries: Phosphate rock mining and processing, food processing, leathergoods, textiles, construction, energy, tourism



Purchasing power parity Gross Domestic Product (PPP GDP): USD 146,7 billion (2009 est.)



PPP GDP per capita: USD 4,600 (2009 est.)

b. Geography

Morocco is located in the Northwest of the African continent. The Strait of Gibraltar in the North, the Atlantic Ocean in the West, Algeria in the East and Mauritania in the South...
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