Doing business in Morocco
How to assess effectively the impact of moroccan cultural specificities on Morocco’s business world
Jean-Marc Bouwyn

“INTERNATIONAL AND CROSS-CULTURAL MANAGEMENT” MMGT 6005 Prof. Amanda Budde-Sung

TABLE OF CONTENTS
1. INTRODUCTION 2. MOROCCO AT A GLANCE
A . B . C . D .

4 4 4 5 7 7 9 9 9 10 10 11 11 12 13 13 15 15 15 16 16 17 17

FACT SHEET GEOGRAPHY HISTORY BUSINESS ENVIRONMENT

3. MOROCCO’S CULTURAL OVERVIEW
A . I. II. III. IV. B . V . C . D .

KEY CONCEPTS AND VALUES IMPACTING BUSINESS IN MOROCCO RELIGION: UNDERSTANDING THE IMPORTANCE OF ISLAM RESPECT PERSONAL RELATIONSHIPS: UNDERSTANDING THE MOROCCAN PERCEPTION OF “FAMILY” HONOUR MOROCCO’S RANKINGS ON VARIOUS CULTURAL DIMENSIONS HOFSTEDE’S CULTURAL DIMENSIONS GLOBE’S CULTURAL DIMENSIONS ANALYSIS

4. HOW DO CULTURAL DIMENSIONS IMPACT DOING BUSINESS IN MOROCCO
A . B . C . D . E . F .

INTRODUCTION: THE KEY IMPACTS OF CULTURAL DIMENSIONS ON THE MOROCCAN BUSINESS WORLD BUILDING A BROAD NETWORK TEAM MANAGEMENT THROUGH TEAM­ORIENTED WORK PLANNING OF TASKS DEALING WITH GENDER INEQUALITIES NEGOTIATING WITH MOROCCAN COUNTERPARTS

Jean‐Marc BOUWYN International and Cross‐Cultural Management (MMGT 6005) 13/05/10

2

G . H .

CONFLICT MANAGEMENT STARTING A BUSINESS IN MOROCCO

18 18 20 20 21 22 25

5. TIPS AND SUGGESTIONS FOR ENTERING A BUSINESS IN MOROCCO
A . B . C .

INTRODUCTION: WHY SHOULD YOU CARE ABOUT MOROCCO? WHAT BUSINESSES SHOULD YOU LOOK INTO? TOURISM CASE ANALYSIS TIPS: THE DO’S AND DON’TS OF DOING BUSINESS IN MOROCCO

6. USEFUL LINKS AND WEBSITES

Jean‐Marc BOUWYN International and Cross‐Cultural Management (MMGT 6005) 13/05/10

3

1. Introduction

Morocco is a unique country: situated in African continent, it has been deeply influenced by Arab countries on the one hand and by West