This report analysis on the business organization of Disneyland Hong Kong (Disney, for brevity). Disneyland Hong Kong was the second theme park of Walt Disney Company in Asia; the first was located in Tokyo, Japan. The flow of the presentation is as follows: a brief background about Disney, a SWOT (strengths, weaknesses, opportunities, and threats) analysis of theorganization of Disney; an analysis on the options for future development taking into consideration the resource-led strategic development and market-led strategic development; the author will also provide for the relative merits of potential future strategies, which will focus on the suitability, feasibility and acceptability of such strategies; the discussion will end with a recommendation, pointingout the critical success for the organization. The SWOT analysis will be presented in a diagram to be followed by a discussion.
Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth(5th) Disneyland style Park, which located on a reclaimed area in Penny’s Bay, Lantau Island. According to Watts (2005), it was opened last September 12, 2005, as considered a good date by Chinese Almanacs for opening of new business.
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
INTERNAL FACTORS | EXTERNAL FACTORS |
STRENGTHS ü 2nd established Walt Disney Theme Park In Asiaü TheHong Kong government is the largest stockholderü Has a capacity of 34,000 persons a dayü Asian-neighboring countries flew into the country to visit the parkü Has the lowest value on entrance ticketsü It is family-orientedü Staff may speak English or Cantoneseü Integrated into the their system the necessity to follow Chinese beliefs and traditions | OPPORTUNITIES The number of growingpopulation, which is mainly in their target age market The place that Asians will constantly visit Open interest of children There are number of Chinese from Mainland China who will be amazed with the park |
WEAKNESSES Reported to have been experiencing below visitors target Still on-going expansion Small space, hence, tends to have overcrowding Lack ofrides Food poisoning case Fewer number of themed attractions as compared to other Disney park | THREATS The success of Japanese animation Fall of the world economy Criticisms of the Conservative Chinese |
The diagram enumerated the strength, weaknesses, opportunities of the Hong Kong Disneyland. Disney is a worldwide business company, hence, the strengthsare more than the other categories because threats may have been considered and studied by the company in order to prevent or control such.
As enumerated the strengths of the company, will be discussed. Disney in Hong Kong is the second Disney themed park established in Asia. On this note in can be inferred that as a second theme park, it opened the interest of the people to go andexperience its offered new attractions. As aforementioned, Disney is partly owned by the government of Hong Kong, which is holding the biggest part of the stocks, representing 57% while Walt Disney has only 46%. The other strengths were all attributed to the park that it was created to attract children and to bring family together.
The weaknesses of Disney are basically problems thatwere not foreseen by the management. According to Associated Press (2007), it has a target of 5.6 million visitors in a year however, it fell short, and only 5.2 million came in 2005. In 2006, only 4 million was reported who visited the company. According to Boland (2005), there are still a lack of rides and attractions and rides and this is due to the fact that the company is currently...