Introduction This report analysis on the business organization of Disneyland Hong Kong (Disney, for brevity). Disneyland Hong Kong was the second theme park of Walt Disney Company in Asia; the first was located in Tokyo, Japan. The flow of the presentation is as follows: a brief background about Disney, a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the organization of Disney; an analysis on the options for future development taking into consideration the resource-led strategic development and market-led strategic development; the author will also provide for the relative merits of potential future strategies, which will focus on the suitability, feasibility and acceptability of such strategies; the discussion will end with a recommendation, pointing out the critical success for the organization. The SWOT analysis will be presented in a diagram to be followed by a discussion. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th) Disneyland style Park, which located on a reclaimed area in Penny’s Bay, Lantau Island. According to Watts (2005), it was opened last September 12, 2005, as considered a good date by Chinese Almanacs for opening of new business.

STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS INTERNAL FACTORS | EXTERNAL FACTORS | STRENGTHS ü 2nd established Walt Disney Theme Park In Asiaü The Hong Kong government is the largest stockholderü Has a capacity of 34,000 persons a dayü Asian-neighboring countries flew into the country to visit the parkü Has the lowest value on entrance ticketsü It is family-orientedü Staff may speak English or Cantoneseü Integrated into the their system the necessity to follow Chinese beliefs and traditions | OPPORTUNITIES The number of growing