Table of content 1 Exploring The situation 3 1.1. History 3 1.2. Values 3 1.3. Key Player 4 2 Analyzing the situation 5 2.1. What is the problem? 5 2.1.1. The privacy of Gmail 5 2.1.2. Google in China 5 2.1.3. Refusing the justice department 5 2.1.4. Scanning copyrighted material 5 2.1.5. The role of click fraud 6 2.2. Who is involved? 6 3 What ethical dilemmas /guidelines / framework apply? 7 3.1. Dilemmas 7 3.1.1. The privacy of Gmail 7 3.1.2. Google in China 7 3.1.3. Refusing the justice department 7 3.1.4. Scanning copyrighted material 7 3.1.5. The role of click fraud 7 4 How / what contributed to the occurrence of the situation/problem? 8 5 How could the situation have been prevented, or be improved 8 6 Lessons learned from this case / example 8 7 Advice 8

1 Exploring The situation 2.1. History
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University. It’s name is orientated from a misspelling of the word ”googol”, the number of one followed by one hundred zeros.
The domain name for Google was registered on September 15, 1997, and the company was incorporated on Sep 4. It was based in a friends garage. And its initial public offering followed on August 19, 2004. 2.2. Values
Google is famous of its informal corporate culture. On Fortune magazines list of best companies to work for, they ranked first in 2007 and 2008. and 4th in 2009 and 2010
The Companys mission statement from outset was "To organize the world’s information and make it universally accessible and useful.”
And the Companys unofficial slogan is “Don’t be evil’.
Ten things we know to be true (from google’s hompage) * Focus on the user and all else will follow. * It’s best to do one thing really, really well. * Fast is better than slow. * Democracy on the web works. * You don’t need to be at your desk to