ADVERTISEMENT EVALUATION

Presentation:
Hilton Garden Inn is a chain of hotels trademarked by the Hilton Hotels Corporation. Hilton Garden Inns are considered to be moderate-scale mid-priced hotels that are designed for both business and leisure travellers. Similar to other Hilton brands, most Hilton Garden Inn properties are independently owned and operated franchised under a licensing agreement with the Hilton Hotels Corporation.

Strengths:

The Target audience of the advertisement is business workers so the pick of the support is very important and it’s a good choice made by Hilton Garden Inn because Us news and world Report, considered as conservative, is the third magazine the most sold in the United States after Time and Newsweek, although it focused more than its counterparts on political, economic, health and education stories.

There is also a good adequacy between the picture and the words: the text focuses on a revolutionary bed that permit to have an incomparable rest and that what shows the picture. In it we can see a woman sleeping in a big bed with a lot of pillows; in her face we can see that she’s sleeping quietly.

The logo and name of the Hilton garden Inn are in evidence, in the right down side are the five keys of the brand: Sleep deep, Work Smart, Eat Well, Stay fit, Treat yourself. It’s important for the customers to identify at first sight the key pillars of the brand

In the top of the page, the presence of Hilton HHonors logo (the loyalty program of the Hilton Hotels Corporation) is good idea with at the bottom of the page explication of what it’s.

The last but not the least strength is the fact that the advertisement mentions that the brand is an official sponsor the U.S. Olympic Team. The magazine was edited for the first week of September; just a few days after the Olympic game and the good performance of the U.S. Team.

Weakness:

- In the picture at one glance you cannot know that it’s a hotel bedroom, I think