III- Analyze
We are going to try to analyze the situation to see what are the reasons which have led to this situation and to begin to take an interest in the personality of James Fukuda a) Fukuda and his action
- The position of Fukuda as an "outsider
James Fukuda is seen by the Taiwanese staff as an outsider.
The first reason is because he comes from America. Indeed, even if he had been a brilliant manager in Oakland, he doesn’t know the Chinese market and has no knowledge of how doing business in China. That’s why in the Taiwanese staff mind, James Fukuda is not qualified but above all, it is not legitimate because he has no experience in China. And it is important to know that in China, experience in the field is primordial.
We can also imagine that the managers of the Taiwan factory would have prefer that one of them be promoted at the position of subsidiary president instead of James Fukuda. So he can be seen like an impostor.
The second reason is because of his young age. Indeed, he is the younger person to become a Hanover president.

- The position of Fukuda as an American-Japanese
James, an American: the relations between American and Chinese are not very good. Indeed, chinese people see the American as an important rival in particular from an economical point of view. But they are also a lot of differences of cultures which can lead to a rejection of Americans. * Difference of culture
Morals – Chinese society places high values on the morals of their people. The American culture is much more relaxed and some could even argue that there needs to be more moral emphasize.
Humility – Humility is a revered virtue in Chinese culture. The success of one's business or personal life is downplayed while in America the successes are lauded. Most Americans in the business world consider humility a sign of weakness.
Self – The Chinese looks more at the group collective than at individualism. America has become known for its push of individualism