We are going to try to analyze the situation to see what are the reasons which have led to this situation and to begin to take an interest in the personality of James Fukuda
a) Fukuda and his action
- The position of Fukuda as an "outsider
James Fukuda is seen by the Taiwanese staff as an outsider.
The first reason is because he comes from America. Indeed, even if he had beena brilliant manager in Oakland, he doesn’t know the Chinese market and has no knowledge of how doing business in China. That’s why in the Taiwanese staff mind, James Fukuda is not qualified but above all, it is not legitimate because he has no experience in China. And it is important to know that in China, experience in the field is primordial.
We can also imagine that the managers of the Taiwanfactory would have prefer that one of them be promoted at the position of subsidiary president instead of James Fukuda. So he can be seen like an impostor.
The second reason is because of his young age. Indeed, he is the younger person to become a Hanover president.
- The position of Fukuda as an American-Japanese
James, an American: the relations between American and Chinese are not verygood. Indeed, chinese people see the American as an important rival in particular from an economical point of view. But they are also a lot of differences of cultures which can lead to a rejection of Americans.
* Difference of culture
Morals – Chinese society places high values on the morals of their people. The American culture is much more relaxed and some could even argue that there needsto be more moral emphasize.
Humility – Humility is a revered virtue in Chinese culture. The success of one's business or personal life is downplayed while in America the successes are lauded. Most Americans in the business world consider humility a sign of weakness.
Self – The Chinese looks more at the group collective than at individualism. America has become known for its push of individualismwhich has been a source of conflict with other cultures that look collectively. A person from China is more prone to look at how their acts affect the whole instead of how it affects them personally.
Fukuda, a Japanese: because of their historical past, the relations between Japanese and Chinese are bad, as we have just seen with Melissa. Indeed, the ranking of popularity of the Japan in Chinais the lowest.
* a real feeling anti-Japanese :
The buildup of anti-Japanese sentiment had already been noted by Western media in early 2005. In spring 2005, anti-Japanese demonstrations were organized by anti-Japanese elements in several cities across China. Some take the view that anti-Japanese sentiment is a result of political manipulation by the Communist party and the ChineseGovernment.
According to this view, Mao Zedong and the Communist party claimed the victory against the Japanese invaders as part of their legacy.
- The Fukuda management
* Business vs Human Ressources
The main preoccupation of Fukuda is to reorganize the subsidiary in order to improve its financial situation. In his reorganization it had not taken into consideration workers points of view orfeelings.
He has decided to take all the decisions without having consulted the executive managers and this lack of regard for workers who have served the company for years is seen like a lack of respect.
* An American management
He decided to reorganize the company according to his past experience in Oakland in America without looking for adapt his management to the particularities of theChinese market. He didn’t take into consideration the differences of cultures and the gap which could exist between American and Chinese.
* A very confident man
The attitude of Fukuda seems to be inappropriate in some cases. We notice thanks to the conversation between James Fukuda and Howard Wolff that Fukuda seems very confident and shows nonchalance even with his superior.