-------------------------------------------------
ANALYSIS OF A TECHNOLOGY PIONEER-COMPANY: NETQIN

NetQin was created in 2005. We can find his headquarters in Hong Kong. This company is backed by Sequoia, Mayfield, Fidelity and Ceyuan VC. NetQin is leader in mobile security solution based on the cloud-computing model, including anti-virus, anti-malware, anti-spam, privacy protection, data backup and recovery. Holding about 65% of the Chinese mobile security market share, they are considered as a global leader in mobile security. Morever, NetQin mobile Inc. is established in more than 200 countries and regions wordwide, permitting them to get more than 60 million users. They protect their customers against mobile security threats developing a financial loss and privacy compromise for them. With 180 highly-skilled professionals in R&D they still improve their mobile security increasing patents technology.

Strategic Analysis:
SWOT
STRENGHTS | WEAKNESSES | * Presence in 20 countries * R&D team of more than 150 highly-skilled professionals * Patents | * Permanent product improvement * Patents limited in time | OPPORTUNITIES | THREATS | * Products partners in smart phones | * To be imitate * New patents from competitors * improvement of smart phone in terms of security |

STRENGHTS
About strengths for NetQin company, to be present in 20 countries permits them to prove their reputation in terms of mobile security. As well as the R&D team, that gives them the possibility to always improve their products. As for patents, they bring them knowledge protection against competitors.
OPPORTUNITIES
These partners give the possibility to improve mobile security in same time with the technology evolution of smart phone.

WEAKNESSES
The first weakness is the permanent evolution of mobile technology. Indeed, by the increase evolution NetQin has to follow it with the same result. For the second one, patents are limited in time,