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HISTORY

1908: Creation of the company by Hans Wilsdorf 1910: Rolex received the first official Swiss certificate of good performance granted to a watch bracelet by the official centre of evaluation of watches of Bienne

1914: Certificate of precision of class A delivered by the Kaw Observatory of Great Britain to a Rolex watch (only reserved to the marine chronometers) 1926: Creation of the first watch seals with water and dust – the Oyster.

1931: Creation of an automatic system of reassembly to rotor : the watch is gone up by simple movements of the wrist. 1950’s: Development of the professional watches è Professional activities: Diving, Alpinism, Scientfic Exploration 1959: Creation of the Submariner: 1st watch seals with 100 meters of depth

TURNOVER 2,22 billion Euro ¨

MARKETING STRATEGY One of the first companies which sponsored the sportsmen. No marketing of derivative products Concept of exception and excellence, beyond the product which is just a watch ¨

DIVERSIFICATION STRATEGY No diversification strategy, because there is no change of trade ¨ MANAGEMENT OF THE BRAND 2002: Internal reorganization : Simplification of the