The Casual Clothing Fast-­‐food « Made for all »

The brand • • • • • • • Created in 1995 thanks to the fusion of two words : Unique and Clothing Main brand (90% of the turnover) of the Japanese group Fast retailling. The leader of the clothing distribuIon in Japan (which posses Comptoirs des cotonniers; Princesse Tam-­‐Tam ; and the Barneys group) led by Tadashi Yanaï SPA model -­‐Speciality store retailer of Private label Apparel LocaIon :China,HongKong,Usa,Singapore,South Korea,UK,France,Malaysia 925 stores all around the world More than 35 000 employees = UNIQLO manage its own brand/ signboard of the creaIon in the distribuIon by the way of the manufacturing of clothes and the communicaIon.

UNIQLO

Values « Casual wear » Sharp thanks to Issues of quality, new techniques and affordable prices For several generaIons

Smart and classic and fashionable

« No logo » For all sex

UNIQLO

Mission and objecIves • Provide high-­‐quality basic casual clothing • Low cost management and directly connect manufacturing and sales by the shortest and most economical methods. • Provide the highest levels of customer service. • Expand to the world, many slogan « from