Organic Restaurant Market Analysis

………………………………………………3 II- Environmental analysis…….……………………………………………..……………………………4 II-a) Market trends……..…………………………………………………………………………………..4 II-b) Customer analysis…………………………………………………………………………………...4 II-c) Competitors analysis (Porter 5 forces)..……………………………………………………5 II-d) Current position of Bionade (SWOT)..……………………………………………………10 III- Strategic concerns…….………………………………...…..………………….……………………11 III-a) ANSOFF Matrix….………………………………………………………………………………...11 III-b) PESTL analysis.….…………….…………………………………………………………………

Module Leader: Christine Band | Business Management Programme Matriculation Number : 09012375 | Table of contents INTRODUCTION 3 CURRENT SITUATION OF BIONADE 4 4 P’s Analysis 4 Market trends/Current position 4 Customers 4 Competitors 4 SWOT Analysis 4 ENVIRONMENTAL ANALYSIS-(PESTEL ANALYSIS) 5 SEGMENTATION PART 6 DEVELOPMENT STRATEGY: TAKING BIONADE GLOBAL 7 CONCLUSION 9 APPENDICES 10 Appendix 1: Marketing mix - 4Ps 11 Appendix 2: SWOT 12 Appendix 3: Maslow

Office of Global Analysis (OGA) Date: 6/30/2009 GAIN Report Number: MX9321 Mexico Post: Mexico ATO The Mexican Market for Organic Products Report Categories: Organic Products Approved By: W. Garth Thorburn II Prepared By: Maria de Lourdes Guzmán Contró Report Highlights: Mexico has traditionally been a “competitor” to U.S. organic products. Currently, the Mexican organics sector is comprised of a large number of smaller operations and the land area planted with organics continues to grow

Product and Market information 1- Product description 2- Product pricing in Holland 3- Holland’s fast food market and trends 3.1- Market highlights 3.2- Dutch food and eating habits 3.3- Competitors in Holland 3.4- Tourists’ comments on FEBO 4- France’s fast food market and trends 4.1- Environmental analysis 4.2- Potential competitors in France 5- SWOT analysis of FEBO

food and drink industries worldwide Zenith Report West Europe Coolers 2010 STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION Introduction Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry over the last 19 years. For 2010 we have updated the report with a presentation-style format containing a greater

Design/methodology/approach – A qualitative analysis, based on data, other pertinent information gathered from reports on various economies within the supermarket industry and personal interactions with a few supermarket chains managers, is used to derive various insights of strategic value in retailing and distribution. Major industry practices and logistics trends are examined and answers are sought to important business questions. Findings – The results of analysis show that the supermarket industry is

thus study the strategy of L’Occitane en Provence: we shall then present the company, and study their "4P"s. We will end our analysis on their international report, and the way it exports its concept. Problematic How does L’Occitane use its Provencal image abroad? Therefore how can L’Occitane, - so a French company -, find its place on the foreign markets? (the cases of United-States, Japan, China, India) I)Presentation of L’Occitane L’Occitane is a

CHAPTER 1 MARKET OVERVIEW 1.1 Market Definition The ice cream market consists of the total revenues generated through the sale of artisanal ice cream, frozen yogurt, impulse ice cream and take-home ice cream. Any currency conversions used in the creation of this report have been calculated using annual average exchange rates. Market shares by company or distribution channel have been calculated based upon the market's status. For the purpose of this report the Americas comprises Argentina

Table of contents Introduction 1 A. Situation Analysis 2 1. Market analysis: 2 2. PEST Analysis 3 2.1 Political factors 3 2.2 Economic factors 3 2.3 Social factors 4 2.4 Technological factors 4 3. SWOT: Internal analysis. 4 3.1 Strengths: 4 3.3 Opportunities: 5 3.4 Threats: 5 4 .Competitive analysis 6 5. Segmentation: 7 B. Strategic Marketing 9 1. Problem statement 9 2. Alternatives: 9 2.2 Alternative 1: 9 2.3 Alternative 2: 10 2.3 Alternative 3: 10 2.4

(herbicides), rats and mice (rodenticides), slugs and snails (molluscicides) or other unwanted organisms. Several pesticides were originally developed as nerve poisons to be used as instruments of war. When peace came, their manufacturers found a ready new market for these products as pest control agents. Today insecticides are sprayed on crops and in homes to kill unwanted insect pests, and fungicides to control microscopic organisms that cause diseases in crop plants or mould and rot on walls and timber