Analysis of the turkish market for the opening of a subsidiary specialised in luxury clothes

12516 mots 51 pages

Problematic: Belgian Fashion Case

Profile of Turkey

Turkey id

Demographical environment

The territory of Turkey extends on 783 562.38 km² It has important metropolises under development: there exist a dozen metropolises of more than one million residents, with a strong demographic and economic growth. The requirements in infrastructures are numerous in these cities. Let us quote Istanbul (12.6 million), Ankara (4.5 million), Izmir (3.8 million), Bursa (2.5 million) and Adana (2 million).

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Age structure: 0-14 years: 27.2% (male : 10 701 631/female 10 223 260)
15-64 years: 66.7% (male 25,896,326/female 25,327,403)
65 years and over: 6.1% (male 2,130,360/female 2,526,544) (2010 est.)

The Turkish demographic structure shows us that the population is young and has been stabilized for a few years. However, fertility rate decrease (annexes). Consequently, the pyramid of ages evolves with an variation of about thirty years in the same way as the European pyramidal structure.
Turkey on the whole counts 73 million inhabitants, of which a working population of 24.7 million people, which places it in volume at the fifth position of the European countries. The population of Turkey is young, which allowed a broad growth of labor and to hoist the country with the best classification in front of his competitors. The distribution of labor on many different sectors reflects the richness of the opportunities offered to the investors. The Turkish cost of labor is very competitive and the level of the wages remains lower than that of other countries.
The Turkish market of work is one of best in the world: the working labour are qualified, conscientious and are justified.
Turkey has a young and dynamic labor, whose Middle Age is 28.8 years. The

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