Direct and digital mktg
457 mots
2 pages
[pic]Module title: Direct & Digital Marketing
SCQF level: 09:
SCQF credit value: 20
ECTS credit value: 10
Module code: MKT09106
Module leader: MR. DAVID STEVENSON
School Marketing Tourism and Languages
Subject area group: Marketing
|Student Activity (Notional Equivalent Study Hours (NESH)) |
|Mode of activity |Learning & Teaching Activity |NESH (Study Hours) | |
| | | | |
|Independent Learning |Groupwork |150 | |
|Online |Lecture |40 | |
|Face to face |Lecture |10 | |
| |Total Study Hours |200 | |
| |Expected Total Study Hours for Module |200 | |
|Assessment |
Type of Assessment |Weighting % |LOs covered |Week due |Length in Hours/Words | | | |Report |50 |2,3,4 |9 |Words= 1500 | | | |Essay |50 |1,2,3,4 |13 |Words= 1500 | | | |Component 1 subtotal: |50 | | | | | | |Component 2 subtotal: |50 | | | | | | |Module subtotal: |100 | | | | | | |
What you will learn and what this module is about:
This module is about Direct and Digital Marketing. You will learn about database marketing and a number of electronic media: email,