10473 mots 42 pages
The main objective of this dissertation is to find out how light can be implemented in design and branding strategy. The main sections of the dissertation are as follows:
Introduction and Literature Review
Bringing colour and light into our daily lives helps in connecting with the corresponding different facets of one's self. Colour and light are the visual impulse that inspires us to realise our inner richness. The role of light in product design and branding are need to be investigated through the identification of the consumer perception of lights. The subject is divided into ‘light in design’ and ‘light branding’, with light acting as the linkage between the tangible, product design and the intangible, brand.
Key Question
From the literature review the key question is defined along with sub-questions which are crucial to the area of light branding and design. The key question addresses the management of light if it is determined to be a key product and brand differentiator.
The main research method was focus on literature. A number of specific topics and theory were discovered during the study. This section also outlines the way in which primary research to answer the key question was undertaken. And the recognition level of light brands is also explored from the questionnaire data collated.
Evaluation can be undertaken in a number of ways. Little direct evidence found in either literature or interview of its use. The role that senses and emotions on the use, or otherwise, of design process was investigated.
The discussion explores where and how light can be used within the corporate climate and its
implications for design management. The difference between artists and designers in the design management was also discussed.
Design has to be acknowledged for the role that it can play in transforming into a product, and also in communicating with customers. The contributions that the findings

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