Ebikes
Marketing & Management Test
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BIKE IMPORT TEST
SWOT ANALISYS
1. The macro environment of the demand
| |OPPORTUNITIES |THREATS |
| |Rising cost of gasoline |The traditional bicycles still less expansive |
| |High cost of public transport (e.g. in Horsens 18 Kroner) |in terms of manufacturing, selling, investments|
| |Generally, prices to acquire an electric bicycle trend to |Competitors already established |
| |lower | |
| |The sale of E-bikes is around 15 000 and 20 000 in 2009 | |
| |which means there is a huge potential, since now it | |
| |represent only 3% of the bicycle’s market | |
| |Few suppliers of E-Bikes since the market still not | |
| |developed | |
|Economic |The total amount of bikes is around 4.000.000 bikes | |
| |9/10 Danes have a bike | |
| |54 % of females prefer use a bike to go to their | |
|