L’OREAL MARKETING ANALYSIS
L’Oreal

This is a detailed report about the giant French cosmetics firm: L’OREAL. This report identifies, describes and evaluates the organisation.

1. L’Oreal’s orientation

2. The competitive advantage of L’Oreal

3. The impact, positive and negative, of L’Oreal’s Marketing Mix

4. L’Oreal SWOT analysis

References

Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional beauty products which are present in all bathrooms, offers a wide range of skin care products for face, body and hair.
The first product developed was in 1907 when Eugene Schueller, a young Alsatian chemist, developed a formula that allows the synthesis of hair coloring. He christened this formula “Aureal” which was the hairstyle name at the time.
In 1912, the brand began to go to the international market by exporting its products to Holland, Austria and Italy.
During the 30’s, the “Aureal” expanding its product line. The company markets products for skin care and sunscreens. In 1939, the firm became a limited company which then carries the name of L’Oreal.
After the World War II, the company diversified its products and brands to include progressively all types of cosmetic products. Thus, little by little, the group focused on the overall health and beauty sector.
Today, L’Oreal is present in all countries of the world and has world brands in all sectors of the beauty: color, make up, skincare, perfume, hair products, and ethnic products.
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Over time, L’Oreal accepts his world famous slogan that resonates as a symbol of global success, “because I’m worth it!” or “Because you also deserve it!”.
These leitmotifs are intended to remind us of the mark: making technology accessible to the broad field of beauty.

Over the past century, L’Oreal has consistently maintained its policy