WETLAND RESTORATION AND POLLUTION REDUCTION PROJECT
GEF TF 050706 BUL
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COMMUNICATION STRATEGY

April 2004

Table of Contents

Table of Contents 2
Abbreviations 4
Executive Summary 5
1. Background Information 7 1.1 Project Description 7 1.2 Situation Description 8 1.3 Strategy Development 9
2. Strategy Objectives 10
3. Situation Analysis 11
4. Target audiences and messages 12 4.1 Local stakeholders 12 4.2 Decision Makers on National Level 15 4.3 The Local and National Public 15 4.4 Donors 15
5. Strategic Approaches 16 1. Publicity and Media Outreach 16 2. Environmental Education 17 3. Visitors services 17 4. Training and Consulting of Local Partners 18 5. Project Promotion 18
6. Strategic Principles 19 6.1 Proactive, not reactive actions 19 6.2 Build teams involving project staff members and administrations staff members from the protected areas. 19 6.3 Consistence between the messages promoting the successful implementation of the project and the messages promoting the objectives of the protected areas management 19 6.4 Partnership between PA and stakeholders at every step 19 6.5 Coordination of all communication strategy actions with MoAF and MoEW 20 6.6 On the job training for PA administrations and their partners in the process of implementation of actions 20 6.7 Clear definition of the audiences and objectives, and the distribution and promotional plans for each publication or other product 20 6.8 Use of the small grant program as a mechanism for implementation of the communication strategy 20 6.9 Search for multiple sources of funding 20 6.10 Involvement of already established organizations and institutions 20
7. Action Plan 21 7.1. Kalimok – Brushlen Protected Area 22 7.2. Persina Natural Park 24 7.3. Project Promotion 30
8. Implementation of the Communication Strategy 31