Nike vs adidas
I- Introduction
a) General informations b) Problematic c) Outline
II- Development
a) Historical b) Products c) Distribution d) Marketing strategy
III- Conclusion
a) Result b) Our point of vue
Sources
I- Introduction
a) General informations
Nike and Adidas are two traded sportswear and equipment makers, suppliers of athletic shoes, apparel and sports equipment…
Nike is currently the world leader of this market, with 32% of market shares, and a high turnover which reaches 16 billion $ in 2006, while Adidas’s turnover reaches 13.625 billion $ the same year.
Adidas’s market shares only attain 27%.
Nevertheless, the completion between the two companies stay very closed. They almost sell the same products, practise in the same sport domain, and their marketing strategy more and more looks like each other.
We can say that Nike and Adidas indulge in an endless war.
Even if Nike is the world leader, Adidas is a persevering challenger, and could surmount the current number one.
b) Problematic
Will Nike keep his world leader’s position?
c) Outline
In order to answer to this problematic, we are going to compare the two companies: First, their historical, their each range of products, then their methods of distribution and logistic, and at last, their marketing strategy.
II- Development
a) Historical
| |NIKE |ADIDAS |
|Juridical form |Public company |Public company |
|Date of creation |1972 |1949 |
|Slogan