Nike vs adidas

1557 mots 7 pages
Content

I- Introduction

a) General informations b) Problematic c) Outline

II- Development

a) Historical b) Products c) Distribution d) Marketing strategy

III- Conclusion

a) Result b) Our point of vue

Sources

I- Introduction

a) General informations

Nike and Adidas are two traded sportswear and equipment makers, suppliers of athletic shoes, apparel and sports equipment…

Nike is currently the world leader of this market, with 32% of market shares, and a high turnover which reaches 16 billion $ in 2006, while Adidas’s turnover reaches 13.625 billion $ the same year.
Adidas’s market shares only attain 27%.

Nevertheless, the completion between the two companies stay very closed. They almost sell the same products, practise in the same sport domain, and their marketing strategy more and more looks like each other.

We can say that Nike and Adidas indulge in an endless war.

Even if Nike is the world leader, Adidas is a persevering challenger, and could surmount the current number one.

b) Problematic

Will Nike keep his world leader’s position?

c) Outline

In order to answer to this problematic, we are going to compare the two companies: First, their historical, their each range of products, then their methods of distribution and logistic, and at last, their marketing strategy.

II- Development

a) Historical

| |NIKE |ADIDAS |
|Juridical form |Public company |Public company |
|Date of creation |1972 |1949 |
|Slogan

en relation

  • Nike
    730 mots | 3 pages
  • Saga de marque adidas
    742 mots | 3 pages
  • Adidas
    306 mots | 2 pages
  • Nike exposé
    4161 mots | 17 pages
  • Nike mercurial
    947 mots | 4 pages
  • Nike exposé
    2733 mots | 11 pages
  • Nike force et faiblesses
    828 mots | 4 pages
  • Nike
    703 mots | 3 pages
  • Etude comparative entre Nike et Adidas
    2751 mots | 12 pages
  • Nike
    1789 mots | 8 pages
  • SWOT Adidas
    475 mots | 2 pages
  • Nike
    442 mots | 2 pages
  • Nike
    1012 mots | 5 pages
  • Nike
    2917 mots | 12 pages
  • swot Nike et adidas modifié
    1023 mots | 5 pages