KERAUDRAN
Ghislain
Bachelor in Business (Honours)Supply Chain Management
Year 4

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Subject: Global Supply Chain Management
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Assessment 1 of 2
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to be submitted by October 22nd 2009
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Essay entitled:
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The role of the supply chain manager in the development and launch of a global product.
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Instruction:
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The student must address the title and the essay must specifically deal with ; the needs of the global market, global product development teams, features of a global product, the global product development process, global new product introduction and launch, The points made and discussion must be supported by reference to the literature and at least one appropriate case history, which should be appended. It is expected that each student will adopt a different case for analysis.
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Contents

Introduction p.2 I. The needs of the global market p.3 II. Features of a global product p.3

III. The global product development process p.4

1. Investigation phase p.5 2. Development phase p.5 3. Production phase p.6 IV. Global product development teams p.7 V. Global new product introduction and launch p.8

Bibliography p.9 Appendix p.10

Introduction :

The current globalisation context exposes firms to sudden changes of technology or organisation, the