PESTEL analysis
“There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. The model PESTEL is often used to describe macro environmental analysis.”
To help analyse these factors, managers can categorize them using the PESTEL model. This classification distinguishes between:

* Political Factor: Governmental stability, relations and opening of the market towards the international. The Irish government provides incentives and grants for businesses to be more energy efficient.

* Economic factors: Currently, the economic situation in Ireland is not good, some factors can Influence the market: like the unemployment, the taxation and inflation. Given the current economic climate, costs such as labour, acquisition of a premises and equipment would be quite low.

* Social factors: Chocolate Bar is usually associated with positive things, such as happiness and having a good time. One could state chocolate bar is socially relevant because of the sympathy thoughts. But also chocolate bar can be seen as a product not good for weight-especially for kids.

* Technological factors: Technology is one of the key factors to succeed. Customers are demanding more functional products. They want the product to be beneficial to their health. Therefore we want to create a chocolate bar which tastes good and is not bad for the health. That’s why we put natural ingredients in our product. What allows differentiates ourselves from our competitors is the fact that our product is really “natural” (natural source, no artificial colours or flavours). * Environmental factors: There is not specific time or periods for this product, Seasonality and weather don’t influence the demand. And we apply new ecological challenges for our product: decline of the consumption of