L'oréal
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2 pages
My dream CompanyL'Oréal, one of the largest companies in France, is the world's largest manufacturer of beauty products. The brand markets over 500 brands and thousands of products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. Giorgio Armani, Lancôme, Cacharel, Maybeline New York, Diesel, Ralph Lauren or The Body shop are examples of companies owned by L’Oréal.
L'Oréal's story begins in the early years of the 20th Century in Paris. In 1907, Eugène Schueller, a young chemist, began to concoct the first synthetic hair dyes by night in his kitchen and sell them to hair salons in the morning under the brand name “Auréole”. His strategy was successful: within two years he established the “Société Francaise des Teintures Inoffensives pour Cheveux”, which soon afterward became L'Oréal.
The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail. L’oreal has expanded its presence to 130 countries over the world and counts 64600 employees. Its total sales are $2.4 billion ahead of those of its closest competitor, Unilever, and more than double those of Revlon and Shiseido. It has the industry's highest research-and-development budget and the largest cosmetological laboratories in the world.
L'Oréal is a listed company, but the founder's daughter Liliane Bettencourt and the Swiss food company Nestlé each control over a quarter of the shares and voting