I. Procter & Gamble: Description of the company

We chose to select the international company Procter & Gamble. Procter and gamble Co, is an American multinational corporation specializing in consumer goods. Headquartered in Cincinnati, Ohio, the chairman of the board of directors is named Robert A. McDonald. With revenue of $79 billion, Procter and Gamble manufactures has a wide range of consumer goods, ranked 6 among the global most admired company, 12 among the worlds’ most innovative companies, and recognized as one of the 40 best company of diversity. But is still the 1st within industry “most admired”, one of the reasons it is known as global giant for household and personal goods. This company is recognized as the most innovative manufacturer in the consumer packaged goods industry for the last decade. The Company markets approximately 300 brands such as: Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel, Olay and Clairol which are the most famous one. These brands are also divided in the areas of health, beauty and cleaning products.

II. Objective of the company:

After successfully enter the Latin American market Procter and Gamble is looking to create special range of products to enter into the Chinese and Indian market. Indeed the goal of Procter & Gamble is to serve 5 billion consumers by the year 2015 (an increase of 800 million from today) and the Chinese and Indian market would help the company to reach this goal in a subsequent way.

III. SWOT analysis

In order to enter the Asiatic market, and especially the Chinese market, Procter & Gamble will use a swot analysis to evaluate the strengths, weaknesses, opportunities and threats of this new project. Procter & Gamble is the largest consumer goods company today and it already showed its capacities to enter into fast-growing and low-income market. Moreover, the Chinese and the Indian market, as the