Airline ticket

of AF and its competitor EJ. For Af, it’s the products and services differentiation. And for EJ, it’s the low cost strategy. * Limits of AIR FRANCE: * Price war: In general, the price of AF tickets was relatively expensive and therefore accessible to a minority. But today, the airline is more popularized and is no longer the privilege of a minority. So the price has become the key factor for choosing between companies, especially with young people who have less income but a strong passion

From the birth of planes to the conquest of space, the sky always fascinated people. In century, the air transport became a major industry of the world economy. The spectacular growth of this sector created 500 airline companies which are present in the quasi-totality of the countries of the world and flying over the whole planet. The air transport became omnipresent in our lives, it is the most borrowed mode on the journey of long distances. However, this sector is very complex, sensitive to numerous

3-The message & support : Analysis 2 1. Easy jet Logo & Brand 2 2. Strategy: 2 3. Tools 2 3.1 Analysis of some adverts & messages 2 4-The constraints 2 1-Objectifs The company was originally set up in 1994. As a low-cost airline, looking to undercut traditional carriers such as British Airways, it needed to create a lean operation. To achieve this, Haji-Ioannou decided on a single sales channel in order to survive. He chose the phone. At the time this was pioneering, but

distinctive competences 7 D. Customer (market) analysis 8 E. Competitive analysis 9 F. Environmental analysis 11 G. Summary of the main strengths and weaknesses from Ryan Air and of opportunities and threats present on the low-cost airlines’ market 12 5. Alternatives 13 6. Recommendation 15 A. Decision criteria 15 B. Decision grid 16 C. Recommended solution 16 7. Implementation 16 A. How will it be accomplished? 16 B. When will it be accomplished? 18

Business English 3.1 Ryanair, EasyJet Introduction Ryanair and EasyJet are two important low cost airline companies. In order to understand their success it is useful to know their history, the products and services they offer, their markets and the strategies they use. Finally, even though they have grown since their creations, they may face some problems in the future. I. History, products services 1. History Ryanair Ryanair was set up by the Ryan family in 1985. Its Head office is

aim to be consistently the lowest-cost airline for the markets we serve Slide 6 By the way.. easyJet plc Who has the lowest cost? “Southwest has the lowest operating cost structure in the domestic airline industry ”, Southwest Airlines website, company profile Southwest 2003 unit operating cost = 7.60 cents / ASM “For the year ended December 31, 2003, our airline cost per available seat mile of 6.07 cents was lower than any of the major U.S. airlines”, Jet Blue Annual Report, 2003 … answer

Delta Airlines Study Case “What are the current competitive positions – resources and competitive strategy?” General figures about the market Expenses Salaries + benefits = 40% of overall expenses Fuel = 10-15% of overall expenses Services = 15-20% (including sales, marketing, insurance, commissions to outside contractors) of overall expenses Aircraft and facility rental = 15% of overall expenses Proportion of planes owned/rented 55% of the fleet is rented / 45% is bought Flight’s

Marketing Strategy Prof. Dr. Joachim Büschken European Airline Industry: Ryanair in 2003 02.11.2009 Group 5: Desoutter, Adrien Hamburger, Sebastian Koths, Gerhard Patzki, Kirsten Strobl, Julia Santiago, Maria Cristina The following paper presents an analysis of the sustainable competitive advantage of Ryanair and the question why other airlines are not able to imitate Ryanair’s success easily. Therefore, the text is separated into five parts. First of all Ryanair’s business model is

appropriate strategy for Quantock Airlines, the five forces influencing the market, described in Michael Porter’s work, need to be taken into account and analysed. Since Quantock Airlines is trying to enter an oligopolistic market, barriers of entry are going to be a major problem. The low budget flights industry in the UK is currently controlled by 4 companies, 2 of which are unquestionable leaders (Ryanair and easyJet). In order to successfully enter this market Quantock Airlines will first of all have to

grandes compagnies forment Skyteam : • • • • Air France Aeromexico Delta airlines Korean air Les clients sont places au centre de cette strategie pour ditingue leurs attentes. Skyteam est a la tete du plus gros resaux aerien du monde et concentre plus de la moitie du traffic aerien mondiale c est la consecration pour air France. B- Alliances et filiales Air France est membre fondateur de l’alliance SkyTeam avec Delta Airlines, Aeromexico et Korean Air depuis l’an 2000. En marge de cette alliance