Alberto Rodríguez

count the money. What was once a client-push strategy is becoming consumer-pull; particularly with younger customers who are increasingly experiencing brands through channels that are two-way. (“Well, well, Mr. Madison Avenue Man, it appears the Alberto Guardiani Italian goatskin loafer is now on the other foot.”) The attachment of younger people to their mobile phones, to the Web, and to texting is just the beginning of a sea change in advertising, where the metrics for success will be less about

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