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elite club). The Nespresso club, the loyalty programme, that provides personalised advice 24 hours a day 7 days a week on coffee, sends invitations for private tastings and a magazine are a significant after-sale service. There is also a technical online and a one-year warranty. Nespresso has positioned itself as a high-quality brand that provide a premium coffee (the creation of Grand Cru coffees or the luxury of Nespresso boutiques are some examples of this positioning). Moreover, Nespresso

digital files piracy. On top of them, Digital Rights Managements – DRM – software are currently the most used in the industry. It consists in small programs added to files that can restrain their copy or their use. Almost all legal mp3s available in online stores have this system embedded. These technologies, called Authentication technologies, help companies to fight against counterfeited entertainment products. In a recent report, the OECD talked about 8 points on how to fight against counterfeit

composé et le plus émotionnellement captivant41,42. » Aux États-Unis, le film, distribué par Sundance Selects sous le titre Blue is the Warmest Color, est classifié « NC-17 » (interdit aux moins de 17 ans) par la Motion Picture Association of America en raison de son « contenu sexuel explicite ». Ce classement, souvent synonyme d'échec commercial en raison d'une interdiction de promotion dans les médias43, est cependant contrebalancé par les réactions positives des médias américains44. En décembre

Huang Wen, Wang Yingying and Zhu Yi. The final work has to be submitted on the 9th of November 2009 and its oral presentation will take place on the same day at IDRAC. This work has been realized thanks to Microsoft Word software 2007 and the online software Encuesta Facil (www.encuestafacil.com) which helped us creating a survey and analyzing its results. CONTENTS 1. Abstract 4 2. Introduction 5 3. Literature Review 6 4. Academic Underpinning 13 5. Contemporary Interpretation

assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website. In August 2008 the IKEA group had 253 stores in 24 countries, with a further 32 stores owned and run by franchisees. Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA

Hermes, Chanel, Dior, Yves St Laurent, and Cartier are frequently pirated. This study will take leather goods as an example to be more focus. Counterfeiting take place around the world but producers are mainly in China, South Korea, Taiwan, and South America (Ritson 2007). Some studies have investigated the demand; in particular, what factors explain purchase decision-making between counterfeits and originals (Penz and Stöttinger 2005). This is very true for luxury fashion designer products, whose counterfeits

Nissan and its ownership of Dacia of Romania and Samsung Motors of South Korea. Renault-Nissan, the common strategic management structure of the Renault-Nissan group, is equally owned by Renault and Nissan. It has manufacturing plants in Mexico, South America and Europe. The two other actors of the French automobile market are Daimler Chrysler AG and Toyota Motor Corporation. Daimler Chrysler AG is the world's is third largest car producer in terms of sales. DaimlerChrysler primarily engages in the

growing position of power. Note that the relative proportions will vary between individual countries though grocery is thought to be the main channel in Western Europe, the Asia Pacific region and in Latin America. Supermarkets/hypermarkets are of key importance in these regions though in North America, it is the "discount" stores that hold the pre-eminent position. In the case of the direct sales channel (which includes door to door sales as well as Internet sales), this tends to be of greater importance

pour arrêter des génocides principalement parce qu’il n’existe pas assez de pression politique nationale pour forcer les officiels élus et les dirigeants à agir. Ce n’est cependant pas le cas avec le Darfour. Dans son livre “A Problem From Hell”: America and the Age of Génocide, couronné du Prix Pulitzer, Power écrit : « la véritable raison pour laquelle les États-Unis n’ont pas fait ce qu’ils pouvaient et ce qu’ils auraient dû faire pour stopper le génocide n’était pas un manque de connaissance ou

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