Consumer

consommateur, engagement à la marque, marketing relationnel. Abstract: The goal of this article is to study the links between: “brand personality”, “consumer commitment of brand” and “consumer involvement”. A synthesis of the literature related to brand personality and brand commitment allows us to include another variable: “the consumer involvement”.That is due to the multiple confusions between the literatures of the commitment and involvement. So, we suggest studying the brand commitment

purchasing power decreased and they fear a new downturn. However, e-books are currently cheaper than their paper version, so e-readers might allow to save money on the long-term: again, this aspect is important considering the fear of the French consumers after the financial crisis. Social influences Nowadays, there is an obvious sensitivity for mobility and numeric consumptions. Indeed, people are more and more used to download their music instead of buying CDs, they no longer listen to it only

Service de Presse GfK Consumer Choices T : +33(0)1 74 18 61 57 raphael.couderc@gfk.com Le secteur de l’optique renoue avec la croissance au second semestre 2012 Bilan GfK Consumer Choices du marché français de l’optique en 2012 Suresnes, le 7 Mars 2013 – Malgré un printemps morose en 2012, le marché français de l’optique affiche une croissance valeur annuelle de +1,2%, soit 5,794 Milliards d’euros, portée par un second semestre plus dynamique selon GfK Consumer Choices. En France, les

protect them or maintain them in good state.    Essential role in everyone’s life 450 European consumers/day. Constant innovations and new trends Cosmetics legislation Global market growing annually since 1990 but currently facing a slowdown. QUESTION: As we are facing nowadays more and more concerns about natural products, are we moving towards a new trend in cosmetic consumer behavior ? 3 Opportunities Political EU cosmetics directives. Threats Restrict product proposition

important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on depth interviews conducted with adolescent girls in France and the United States for the purpose of identifying dimensions of adolescent consumption autonomy based on adolescents' perceptions. Four dimensions of adolescent

of the Apple Box When Steve Jobs launched the iMac in 1998, he was quoted as saying, "these new product lines give people what they want most, a lightning fast laptop and a striking new consumer Macintosh." Is Jobs correct in this assessment? Is speed, look, and brand really the main drivers for consumers? Did Jobs' strategy to capture market share in the personal computer industry focus on the right aspects? This paper will venture to say no and suggest the following alternative strategy: Apple

the common market (paras. 117, 119). In addition, according to the CFI, regard must be held for the welfare of the final consumer: “the objective of Article 81(1)... is to prevent undertakings, by restricting competition between themselves or with third parties, from reducing the welfare of the final consumer” (Glaxo, para. 118). Although it might seem the notion of final consumer welfare has never been used by European Courts before, there is actually some support for the proposition in the case-law

I. The sustainable development and the industries of textile Since a few years, the current situation is not sustainably environmental, economical and social. Currently, 20% of the world population consumes 80% of global non-renewable resources. Fossil fuels (oil, gas ...) are rapidly shrinking, water is scarce, the forests are gradually disappearing, marine resources diminish... If we continue to live in the same way, it will require resources equivalent to those of two Earths to support us in 2050

Distribution channels are the methods that companies use to enter the consumer market with their product. While many methods exist, they have changed over the years because of the Internet and global sales. Definitions 1. A distribution channel is the method a company uses to get its products into the marketplace for consumer use. The traditional channel goes from supplier, manufacturer, distributor, wholesaler and retailer. Two types of distribution channels exist: indirect and direct. Indirect

reputation. The company develops different varieties of product. In Marketing terms these products are considered as FMCG (Fast Moving Consumer Good). In this Project we are going to define the soap market in Morocco and evaluate if there is an opportunity for a new personal care product: Protex (antibacterial soap). The plan is to introduce a new soap to contribute to consumer safety through hygiene. By introducing Protex the company tries to increase its profit, stick to the market, and finally counter