Dark Dog

product may uncover that the services needed by tourists are insufficient or that emergency services such as auto repair are not available on weekends when needed. The augmented product may also have weaknesses, such as the downtown area’s being too dark at night and having little signage. An additional weakness would be an unfriendly attitude of service workers and residents toward tourists. Of course, after completion of the SWOT analysis, as many of the city’s weaknesses should be addressed and