De facto

in addition to managerial implications, we provide a critical assessment of research, identify research questions, and offer a research agenda for cobranding. JeL-Classification: M10, M31, M37. Keywords: Co-branding; Spill-over effects; Success Factors of Co-brands. 1 i nTroduCTion Because of the fierce competition among manufacturers and retailers in saturated markets, especially for fast-moving consumer goods, the use of co-branded products, has become increasingly important for brand managers

competitive advantage • customer satisfaction (meeting changing needs and expectations) • changing attitudes to products/services • planning SWOT: • strengths • weaknesses • opportunities • threats PEST: • political • economic • social • technological factors affecting company operations Methods of segmentation: • demographic, eg age, family lifecycle • socio-economic, eg income, occupation, education • geographic, eg location, ACORN – a classification of residential neighbourhoods • psychographic, eg

IPOD NANO CASE 1) Which factors influence the pricing of the Nano?  First, there are environmental factors which influence pricing decisions such as currency fluctuations between the dollar and the euro for example, since today the euro is much stronger, but most of all, Apple must face strict government controls and regulations in France: indeed in France the tax for private copy collected by SORECOP makes the iPod Nano’s price increase considerably: for a 4 Go iPod Nano, the tax goes up

a revenue which is not constant and you compare expected revenues between shares, the stochastic allows to compare which shares is the best in term of revenues. According to KUZNETS, distinguishes factors that allow growth (capital, labor) called potential growth of the effective growth factors which show the way this growth occurs effectively. However for a long period, real growth (effective growth) should be identical to potential growth; thus fluctuations are considered as temporary disequilibria

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Richard E. Nisbett they are. The two authors believe that we often make the fundamental attribution error; the mistake of basing a subjects behaviour on their personality traits and disposition rather than on situational factors. Furthermore, they state that situational factors are a better predictor of an individual’s behaviour than past behaviour or personality traits. Alternatively David C. Funder disagrees and view’s our social perceptions as accurate. He believes that instead of saying a perception

Kaiser qui représente 84% des données.  Comp 1, Comp 2, Comp 3, Comp4 23 Cercles de corrélation et Nuages des points Projection des articles sur le plan factoriel (1 x 2) res.pca = PCA(mydata[,4:11], axes=c(1,2)) Individuals factor map (PCA) 8 139 6 138 Variables factor map (PCA) 4 Dim 3 (12.94%) fat_100g fat_100g ingredients_that_may_be_from_palm_oil_n ingredients_that_may_be_from_palm_oil_n proteins_100g proteins_100g saturated.fat_100g saturated.fat_100g sodium_100g sodium_100g additives_n

Objet : Avantages et inconvénients du recours à une société d’affacturage 1 - Définition : L’affacturage, dit « factoring » en anglais est une technique par laquelle une société financière dite le « factor » accepte de se charger des risques du recouvrement des factures d’une entreprise commerciale à laquelle elle en règle le montant moyennant le paiement d’une commission. 2 - Avantages : - La gestion administrative, comptable et juridique est simplifiée. - La gestion de la trésorerie est

sociológico: Factor Biológico Las personas que tienen cierta vulnerabilidad hacia el suicidio presentan un descenso en los niveles de serotonina (neurotransmisor) en el líquido encefalorraquídeo. La serotonina es un neurotransmisor que afecta los estados de ánimo y las emociones, se desintegra en el cuerpo. También se ha encontrado un descenso en la actividad dopaminérgica. Factor Genético El estudio de los árboles genealógicos ha confirmado que hay cierta transmisión genética. Factor Psicológico

hard for new companies to attract consumers of the market monopoly because of their lack of flavours and differentiation of the products. In Western European countries there is a current trend to include exotic flavours. There are a number of factors which influence the switching costs in the ice cream market. There are a lot of available options for consumers if they want to switch for commercially available ice cream. Distribution channels for an ice cream company are very important, especially