Denmark

are regulated by the Directive 73/241 EEC, which was first introduced in 1973. It concerns the composition as well as the manufacturing or labelling of chocolate products. The use of vegetable fats was then prohibited for most countries except for Denmark, Ireland and the UK. The same countries differed on the allowance of milk in milk chocolate (20% to 14% in other countries). In 1983, there was a consensus over the need for harmonization of chocolate products in the EU which was rejected until

9th and 10th centuries in Scandinavia. The movement of Christianization, at the 12th century, facilitated the consolidation of a Swedish State centered on the edges of the Baltic, with Stockholm as capital. In 1397, the three States of Norway, Denmark and Sweden were linked under only one monarch within the framework of the Union of Kalmar. Sweden ends up leaving the Union in 1521, when Gustav Vasa restores the independence of the Swedish crown. The reign of Gustav Vasa was characterized by the

(FRA) GROUPE B Argentina (ARG) Nigeria (NGA) Korea Republic (KOR) Greece (GRE) GROUPE C England (ENG) USA (USA) Algeria (ALG) Slovenia (SVN) GROUPE D Germany (GER) Australia (AUS) Serbia (SRB) Ghana (GHA) GROUPE E Netherlands (NED) Denmark (DEN) Japan (JPN) Cameroon (CMR) GROUPE F Italy (ITA) Paraguay (PAR) New Zealand (NZL) Slovania (SVK) GROUPE G Brazil (BRA) Korea DPR (PRK) Côte d’Ivoire (CIV) Portugal (POR) GROUPE H Spain (ESP) Switzerland (SUI) Honduras (HON) Chile

 attracting  or  keeping  MNCs  implanted  in  their   jurisdictions.   Evolution  of  the  nominal  tax  rates  of  corporate  tax  (percentages)     Germany   Austria   Belgium   Denmark   Spain   Finland   France   Greece   Ireland   Italy   Luxembourg   Netherlands   Portugal   UK   Sweden   European  Union   USA   Japan   1986   56   50   45   50   35   33   45

| | |work/school/university | | | |Overcrowded roads in the big cities are making the |Denmark is a small country (5 500 000 | | |inhabitants waste a lot of time |inhabitants in 2009) | | |24% of short distance driving (up

| | | | | | | | | | |140 507 |3 |84 | | Denmark | | | | | | | | | | |119 165 |3 |87 |

They became the first men's team to hold the Olympic title, the World title and a continental title simultaneously. (Denmark women's national handball team held all three titles in 1997). They are also the third team to have won all three titles ever, the other two being Germany and Russia. Finally, it has successfully held its title at the 2011 World Championship against Denmark, winning 37-35 after extra time. This victory means they are automatically qualified for the 2012 Olympics in London

high quality and high price products, the fact that Denmark has a high average income level make thinking that the positioning of the brand is in ad equation with the economic environment of this country for a new expansion. Question 2: Market segmentation and target group a • Geographic criteria Abercrombie and Fitch brand has stores implanted in United States, Canada, United Kingdom, Italy and will have a new one in Copenhagen Denmark in 2010. The brand also sells all around the world

distribution ainsi que deux groupes plus petit. Avec aussi peu de choix, les consommateurs ont un pouvoir relativement faible. Cependant, ce pouvoir n’est pas à négliger, car les danois ont plutôt tendance à faire confiance et à acheter les produits made in denmark ce qui peut être extrêmement problématique pour Wal-Mart qui est une entreprise américaines. Le marché danois peut poser problème puisqu’il concentre beaucoup de consommateurs qui sont loyal aux entreprises danoises et les groupes concurrent sont

..................................................................................... 42 Norway .................................................................................................................................................. 42 Denmark ................................................................................................................................................ 43 Finland...........................................................................................