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Campaign 2008 Building Believable Brands IAB NetCafé Efficiency of Social Media 05 March 2009 Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be The most up to date version of this presentation is published on Slideshare: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange Barack Obama Election Campaign 2008 - Building Believable Brands Efficiency of Social Media How did Barack Obama use social media to win the

LITTERATURE/EXPERTISE REVIEW THE IMPORTANCE OF FREEHAND SKETCHING /RAPID VISUALIZATION IN DESIGN ACTIVITIES The behavior of sketching could be considered as a key factor in stimulating and developing design creativity. I interested in finding out the process of design thinking by the analysis of sketches at the early design stage. This research aimed to confirm the importance of sketching at the conceptual design stage and to explore an appropriate method to improve the efficiency of ideation. Keyword: design

75 A Critical Theory of the Self: Wittgenstein, Nietzsche, Foucault JAMES D. MARSHALL The University of Auckland, New Zealand Abstract. Critical thinking, considered as a version of informal logic, must consider emotions and personal attitudes in assessing assertions and conclusions in any analysis of discourse. It must therefore presuppose some notion of the self. Critical theory may be seen as providing a substantive and non-neutral position for the exercise of critical thinking. It therefore

way their employees, in the framework of the human resource management. For this companies have develop new concept the reward. Employee reward is about how people are rewarded according to the value of their organisation according to Armstrong (2002). Rewards involve: according to Perkins et Al (2008) Financial and non financial reward and benefits, the sump of them make the total reward system. The reward management or employee reward system consists of an organisation’s integrate policies

Laundering’ Summary Introduction 1. What is money laundering? a. Definition and origin b. Methods of money laundering 2. Consequences and challenges of money laundering 3. Fight against money laundering 4. Case study : money laundering in football Conclusion 5. Bibliography 6. Schedules Introduction The money laundering is in the heart of all the criminal activities which generate, according to the experts International, approximately 1 500 billion

rather than as means to an end is the highest good”. During the Age of Enlightenment, ethics was considered as an apology of the reason, because she allowed dominating the nature. Ethics is thus grounded on the appropriate values for each, which evolved over time until reach the business market and companies. Since the Brundtland report (1987) then the conference of Rio (1992), companies are more and more confronted with the awareness of a society turned toward environmental and social considerations

| |Standards, Regulations & consumer protection | |Overview of standards’ role in the field of consumers protection, | |Overview of regulations’ role developing standards, | |New approach on European regulations,

this European socialism, America is the leader as one of the most powerful countries in the world with its capitalistic model. Since its creation, America has always been THE land where individualism is at the top of its citizens’ minds. The American “self-made man” picture illustrates the thought that anyone who becomes wealthy by his or her own means, regardless of how he or she achieved that wealth, is a hero. We can also find this way of thinking in the health care system as Americans are afraid

is a rich potential source of co-created meanings. Ads are not simply prespecifiable information injections, they are polysemic mediators of meaning. The advertising audience is, because of the intrusive, manipulative nature of the media it reads, encouraged intentionally and unintentionally to co-create meaning from the texts. Advertising is, in summary, the classic interactive media.” Ritson & Elliott, “A Model of Advertising Literacy: The Praxiology and Co-Creation of Advertising Meaning”, 1995

Parliament is the legislative body of a system consisting of one or more assemblies of representatives of one or several peoples. In a democratic system, it is responsible mainly to pass the bill. In parliamentary systems, it has power to overthrow the government. Thus, the European Parliament is one of the strongest characteristics of the European Union, and that tends to distinguish it from traditional international organizations. Originally, simple common assembly of the European Coal and Steel Community