Idea

Beatriz Sarlo publica un artículo periodístico en Clarín con el título “¿ Cómo se escribe ‘golosinas’ ?”. En este, la escritora y ensayista desarrolla una argumentación crítica sobre la ortografía, la expresión oral, el discurso espontaneo y defiende la idea de que el uso de la espontaneidad del lenguaje es incompatible con un aprendizaje o conocimiento profundizado de una lengua y de su ortografía. El título del artículo, que es una pregunta retorica, es un modo original de llamar la atención del lector

Describe the evolution of an idea of a ‘balance of nature’. With ecology becoming a major concern for mankind since approximately 40 years, a old idea has acquired a new topically, especially in the ‘deep’ trend of ecology: the idea of a ‘balance of nature’. Ecology often offers the image of a man polluting earth, a man as a parasite, without which nature would be in a state of peace, harmony, and innocence. The man is deregulating the earth, which supposes that it was regulated, maintaining an

profits are involved. In the article "What is intellectual property?", the author describes the key forms of Intellectual Property: Copyrights, Patents, Trade Secrets and Trademarks. Here I'm focusing on the concept of idea because everything concerning IP is the result of an initial idea. Pablo Picasso, one of the most famous artists of the past century once said: "Good artists copy. Great artists steal". Why would a man who revolutionized the artistic world promote plagiarism? I was perplexed the first

evolved is an inevitable factor that leads today’s humans to make poor decisions and choices. In order to explain more deeply my opinion, I will study more closely three different factors, which lead us to make predictable mistakes: I will go through the idea that our minds are strongly influenced by memory, that the human brain tends to think in relative terms and finally, that our ancestral mentality pushes us to give more importance to the present than the future. As you will see, all of these aspects

project we have to find a CBI, which is the key of great business success. He shows the importance of nonlinear thinking and endless creativity. His opinion is, that we have to find new ways to maximize the relationship between consumer and brand. A key idea of this book is also the strong collaboration between agency and client. It is not about briefing the agency anymore, but about working together with the agency and have a strong partnership. The best creative thinking comes through collaboration,

French wine brands in the in the UK wine market: two different stories J.P Chenet: The wine in the funny shaped bottle In 1984, Josepf Helfrich owner of Grand Chais de France launched the JP Chenet brand with the idea of stepping out of the French mould and build the first French market-driven brand. Today, the wine in the “funny shape bottle” is the number one French brand sold in the UK and number 13 of the top 20 most sold wines in the off-trade. In British supermarkets it started to fly

”. Un proyecto español fue elegido como ganador, cuyo autor es Francisco Gallo Mejía. El ganador recibió una donación de seis mil €uros para que su proyecto se convierta en realidad, y la ayuda del grupo científico Altran durante un ano entero. La idea de Gallo es la fabricación y el desarrollo de casas en madera de bambú para contribuir a la reducción de dióxido de carbono y para proponer un nuevo modo de habitación que seriá menos caro. I. Gallo : el ganador Francisco Gallo tiene

remedy. This judicial concept can be divided in 4 types of wrongs : negligence, nuisance, trespass and defamation. It must pointed out that in the notion of tort also appear both the idea of compensation and the idea of punishing. The idea of compensation aimed at repairing damages to property, person, goods. The idea of punishing refers to certain types of tort that are of objective responsibility where there is no need to prove either a fault or a wrong committed on the part of the defendant. It

de sociétés utilisant le crowdsourcing comme business model Plateformes Intermédiaires Plateformes de Recherche & Développement • • • • • • • • • Innocentive - open innovation problem solving TekScout - crowdsourcing R&D solutions IdeaConnection - idea marketplace and problem solving Yet2.com - IP market place PRESANS (beta) - connect and solve R&D problems Hypios - online problem solving Innoget - research intermediary platform One Billion Minds - online (social) challenges NineSigma - technology

nuestra herencia en recursos genéticos-, sus miembros han hecho de esta idea su objetivo principal. Conozcamos esta original propuesta, detrás de la cual existe un esmerado trabajo, que merece ser reconocido y, por qué no, imitado. Pese al intenso frío que reinaba la mañana en que los visitamos, la calidez de los campesinos cusqueños del proyecto parque de la Papa logró eclipsarlo sin mucho esfuerzo. Su esmero al detallar la idea que los hermana -y que permitirá la creación de un área dedicada a