If I Had a Hammer

Agregee d'anglais Isabelle PERRIN Agregee d'anglais, maitre de conferences a I'universite Paris III Sorbonne Nouvelle Bernard CROS Agrege d'anglais, maitre de conferences a I'universite Paris X Nanterre Iiltt:tj Education ~ HACHETTE Conception graphique: Couverture: Olivier Calderon Interieur .8€J)i"'MM Responsable de projet: Jean-Benoit Ormal-Grenon Cartographie : Pascal Thomas L'editeur tient a remercier Laurence Demazeux pour son aide precieuse au cours de I'elaboration

Trompenaars dimensions 21 4. Global Branding 22 4.1 Global branding 25 4.2 Product Mix 26 4.3 Attachment of global brand to their countries of origin 27 4.4 Local brand preferences 28 5. Implementing Global Strategies: 28 5.1 Becoming a global organization 29 5.2 Importance of Global Environment 29 5.3 Global brand strategies: 30 5.4 Forms of Global communication/advertising strategies: 31 6. Good and Bad examples of Cross cultural marketing 32 6.1 Hofstede’s Dimensions 33

Virginia Assateague Indians of Virginia - Mattaponi - VA http://www.esva.net/~assateague/index.htm - old URL, redirects Assateague means "swifly moving water" We are a tribal group comprised mainly of local people with American Native blood in our heritage. It is a fallacy to think that there were no Indians left after contact with the Colonials. Our numbers were decimated by diseases that were new to us, and the need for land by those arriving from Europe forced our larger family groups

the French leGacy in the us counterinsurGency doctrine From Galula To PeTraeus The French leGacy in The us counTerinsurGency docTrine Couverture : portrait stylisé de David Galula (en haut à gauche) et Roger Trinquier (en bas à droite). Tiré de : http://stalner-galerie.blogspot.com Cette étude a été réalisée sous la direction du bureau recherche par le LTN (R) Bertrand VALEYRE et Alexandre GUERIN, chargé d’études au CDEF. PNIA : 821 753 41 61 - Tél. : 01 44 42 52 08 - Fax : 01 44 42 44

2009-2010 International Marketing Plan: Launching FEBO in France [pic] Table of content Executive overview I- Product and Market information 1- Product description 2- Product pricing in Holland 3- Holland’s fast food market and trends 3.1- Market highlights 3.2- Dutch food and eating habits 3.3- Competitors in Holland 3.4- Tourists’ comments on FEBO 4- France’s fast food market

supplémentaires....................................................................................30 Transcription....................................................................................................................31 Leçon 6 : In a snack bar.......................................................................................................35 Contenu............................................................................................................................35

Sommaire INTRODUCTION I – CIVILISATION ET CULTURE : SENS GENERIQUE COMMUN AUX DEUX CONCEPTS. 1. Sens générique commun. 2. Adaptation et identité. 3. Différence d’échelle. II – LA CIVILISATION ET LA CULTURE : DEFINITIONS GENERALES DES DEUX CONCEPTS PRIS AU SINGULIER. 1. « La civilisation ». 2. « La culture ». 3. Combinaisons. III – LES CIVILISATIONS ET LES CULTURES : DEFINITIONS PARTICULIERES DES DEUX CONCEPTS PRIS AU PLURIEL. 1. Les civilisations. Identité. Matrices culturelles. Sept civilisations

CENTRE WORKING PAPERS This series of working papers is intended to disseminate the Development Centre’s research findings rapidly among specialists in the field concerned. These papers are generally available in the original English or French, with a summary in the other language. Comments on this paper would be welcome and should be sent to the OECD Development Centre, 2 rue André Pascal, 75775 PARIS CEDEX 16, France; or to dev.contact@oecd.org. Documents may be downloaded from: http://www.oecd

Obesity in USA [pic] Introduction Why Americans are so fat? What do they do for that? It is an important question to raise today. With the economic crisis, a big Mac menu is cheaper than vegetables and fruits. The big companies take the lead on low prices. In a day-to-day life people don’t have time to sit down to have a meal. In spite of the government advices, people are more and more sedentary. Indeed, people become increasingly obese, including obese pregnant women who give birth

Teach Yourself UML What you should already have to get the most out of this book… • An understanding of basic programming concepts • A healthy curiosity about how to model programs and systems in Hours 24 Some books that may help… Sams Teach Yourself Beginning Programming in 24 Hours Learn the basics of programming Sams Teach Yourself Visual Basic .NET 2003 in 24 Hours Learn more about programming using Microsoft Visual Basic What this book will help you learn… • • •