Luxury good

historically, socially and economically. Scotland has a real know-how regarding the production of whiskey. The first hint of whiskey in Scotland back in 1494. Scotch Whisky takes many hours of preparation and high quality ingredients in order to have a very good whiskey. With a highly qualified workforce, the Scottish distilleries different regions follow a very picky specifications to maintain the quality of their product. In addition to having a real expertise, Scotland has very important infrastructure

The marketing mix is the balance of marketing technics required for selling th eproduct. To create the right marketing mix, businesses have to meet the following conditions : - the product has to have the right features, for ex : it has to look good and work well. The product has to be appropriate to the market segments the firm is trying to sell to. In the past, many firms were product oriented, which means that all their effort was focused on marketing the product. There was little flexibility

Hotel directory • Guide hôtelier 2009 B.P. 34051 67034 Strasbourg Cédex 2 FRANCE Telephone: +33 3 90 204 505 Fax: +33 3 90 204 506 E-mail: information@eihr.com Web: http://www.eihr.com - Secret Luxury Travel EIHR Central Reservations Office 15, rue des Pucelles 67000 Strasbourg FRANCE Reservation (France): 0800 736 966 Reservation (International): +33 3 88 35 33 57 Reservation (Fax): +33 9 60 17 99 64 E-mail : reservation@secret-luxury.com Web : http://www.secret-luxury.com 5 Cette 5ème

intermittent employed. Moreover the age pyramid is reversed, the population is getting older. Some sectors are now increasing such as automobile, home appliance, and premium distribution. Some others are stable or decreasing such as building, luxury and mass distribution. Beware of the small and medium businesses; they have, in general, a low productivity. A major point in Japan is the Research and Development aspects, which is a real strength since the past fifty years. Geographical Most

their global situation is alarming, the Parliament can forbid these countries to provide more incentives and subsidies (aides d’Etat) to their local industry. • The European Commission (known as the Watchdog) Its main task is to control not only the good organization of the EU, but also the correct application of EU law. In fact, when 2 companies based in the EU or outside the EU decide to reach an agreement or to develop a monopolistic strategy in the EU (Microsoft, Saint Gobain, Sanofi…) The European

fee of 3% of the revenue to Inter IKEA Systems. The ownership of Inter IKEA Systems is exceedingly complicated and uncertain. Inter IKEA Systems is owned by Inter IKEA Holding, a company registered in Luxembourg.  Financial Statements Business is good. In the fiscal year 2010, IKEA’s sales grew by 7.7% to €23.1 billion and net profit increased by 6.1% to €2.7 billion. Conforama, Habitat and other rivals do not come close. IKEA’s strong brand and low prices helped it to weather the downturn, even

Chinese companies to enjoy double digit growth. Reasons are simple. Chinese production costs are much lower than in Occidental countries due to cheap labor force and also that China offers a good infrastructure level, such as roads and harbors, enabling good exportations. But, being the factory of the world is not good enough and cannot last forever. Bright future belongs to Chinese companies that will be able to directly access foreign markets without going through Western distributors. Today, Chinese

that, most of the hotels have their own booking facility on their websites. D. Solutions to face up hotel chains 1. Use all the assets of the local community  Become an active member of the local community in order to lead mutual actions  Keep a good relation with the medias 2. Adapt services to specific expectations  Having a website that suits all the segments to help the guests to plan their entire trip  Adapting services to the assets of the city to make the customer's stay easier 3

sensuelle qui éveille les sens. Sa séduction est invitante, son empreinte délicieusement troublante… 23 C. Le déroulé de vente en français et en anglais « Bonjour madame, permettez-moi de vous faire découvrir Hypnôse Senses de Lancôme? » « Good morning madam, may I introduce you to Hypnôse Senses from Lancôme? » (Vaporiser 2 touches, sentir en même temps que la cliente et laisser un silence. Utiliser la gestuelle de maintien du flacon.) « Qu’en pensez-vous? » « What do you think? »

bag. Over the course of about eight days, separate workers would sew together leather panels, glue in linings and attach handles. Then, inspired by car maker Toyota Motor Corp. and egged on by outside management consultants, the venerable French luxury-goods house discovered efficiency. Today, clusters of six to 12 workers, each of them performing several tasks, can assemble the $680 shiny, LV-logo bags in a single day. The factory-floor changes are part of a sweeping effort by Louis Vuitton to