Luxury good

(Fr: au dessus du pair) above the line - normal business expenses and revenues that come above the net income or net profit in a profit and loss account or income statement. (Fr: hors taxe) absolute advantage - the ability to produce a particular good more cheaply than other countries. (Fr: avantage absolue) absorption costing - see full costing. (Fr: coût global) absorption rate – rate at which production costs are increased to absorb higher overhead costs. a/c or acc or acct – account. (Fr: compte)

Honkin’ Ideas Hitting on every cylinder 174 CHAPTER 9 “Toto, I Have a Feeling We’re Not in McCann-Erickson Anymore.” Working out past the edge 198 CHAPTER 10 Only the Good Die Young The enemies of advertising 206 CHAPTER 11 Pecked to Death by Ducks Presenting and protecting your work 236 CHAPTER 12 A Good Book or a Crowbar Some thoughts on getting into the business 270 CHAPTER 13 Making Shoes versus Making Shoe Commercials Is this a great business or what? 296 SUGGESTED READING

economy is much more robust than just a few years ago. Economic growth is far more diversified, with new service and industrial poles, like Casablanca and Tangier, developing. The agriculture sector is being rehabilitated, which in combination with good rainfalls led to a growth of over 20% in 2009. The services sector accounts for just over half of GDP and industry, made up of mining, construction and manufacturing, is an additional quarter. The sectors who recorded the highest growth are the tourism

Le Luxe Français, par l’artiste pékinoise Xuefei Ji de l’agence G2 Studio. 北京吉图企业形象设计咨询公司艺术家吉雪飞设计的作品《法式奢华》 Dossier 专栏 Avant-propos : Voyage au bout du luxe 前言：奢侈品之旅 聚焦中国奢侈品市场 28 29 30 LE MARCHÉ L’analyse de Roland Berger 34 Living Luxury, l’étude de l’IFOP Asia 36 Les villes secondaires, futur moteur du luxe en Chine 38 Le droit du luxe en Chine : Se contredire, quel luxe ! 40 La culture chinoise et le luxe 41 COMMUNICATION & BRANDING Communication : Mission : « éduquer » le consommateur

plus total. From the alchemy of the pig and ox, much tenderness and softness emanate. Jovial and very likeable, I am not capable of any bad action, any aggressive gesture. Deeply human and altruistic, I always put myself at the others’ service. Good natured and always happy as a lark, I keep all conflicts away and do everything that is in my power to avoid the least dispute. Avid for equity, I make it a point of honour to live honestly and respectfully among my fellows. Because I like order, I

international donors such as the EU, the World Bank and the African Development Bank. “We inherited a huge backlog of maintenance, with almost 60 per cent of rural and trunk roads in disrepair, but over 80 per cent of the entire road network is now in fairly good shape,” says Ibrahim Kebbay, SLRA’s Director General. A three-year development plan has been drawn up to tackle the problem of access to Freetown, and major class A roads are being rehabilitated and reconstructed to link Security and investment

the year 2000. I hope you had a good Christmas, and that you’re both well. It seems like a long time since we last got together. My New Year should be busy as I am trying to sell the flat. I want to buy a small house nearer my office and I’d like a change from the flat since I’ve been here nearly six years now. I’d very much like to see you, so why don’t we get together for an evening next time you’re in town? Do give me a ring so we can arrange a date. With all good wishes from Lance Réponse à

his soul. Wherever there is unexpressed possibility, or function not performed, there is unsatisfied desire. Desire is possibility seeking expression, or function seeking performance. Chapter 1 Page 7 Man cannot live fully in body without good food, comfortable clothing, and warm shelter; and without freedom from excessive toil. Rest and recreation are also necessary to his physical life . He cannot live fully in mind without books and time to study them, without opportunity for travel and

for his own pleasure. Luxury male market represents an important sector as proves it for example Tom Ford’s next project of breaking into the male market with a new exclusively male luxury brand. Nevertheless numerous actors which own quite legitimacy thanks to their old age on luxury male market are in trouble today : both Dunhill and S.T Dupont are victims of these difficulties. In this marketing report we analyse Dupont’s case. Today, S.T.Dupont proposes a complete luxury offer for men with large

l’environnement, en utilisant des matériaux peu polluants, de régions spécifiques afin de limiter les émissions de CO2 dues aux transports, soit une réduction de temps et de rejet de déchets. Un livre de référence a été publié : 1.618 Sustainable Luxury Fair. De façon parallèle, le développement durable, dont l’optique est de préserver les savoir-faire et le but premier est la durée de vie des matières, on peut en déduire qu’il est préférable de restaurer un meuble ou immeuble anciens que d’investir