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degree of internal passing before the ball must be returned to the opponents. The introduction of a specialist defensive player – the Libero – has moved the game forward in terms of rally length and multi-phase play. Modifications to the service rule have changed the act of service from simply a means of putting the ball in play to an offensive weapon. The concept of rotation is entrenched to allow for all-round athletes. The rules on player positions must permit teams to have flexibility and to create

previous research and with the help of Ritson & Elliott’s findings in their article “A Model of Advertising Literacy: The Praxiology and Co-Creation of Advertising Meaning” (1995). First, we will identify advertising in a communication perspective, and see how it went from “prespecifiable information injections” to a “polysemic mediator of meanings”. Second, we will analyse how advertising is capable of mediating meaning and encouraging meaning co-creation among viewers/readers. Finally, we will find

lady to be honored and respected. Many European countries, Middle-Eastern countries and some South East Asian countries apply a face-touching in greeting (first the left, then the right). Some people repeat the action for more than twice. Yet this must be applied to the one who has close relationship with you and whom you haven’t seen for a long time. In Argentina, greetings are usually effusive with plenty of hugging and kissing, not unlike the French kiss on both cheeks, first on the left, then

On exprime le conditionnel passé en utilisant le modal "would" devant un infinitif passé (= "have" + participe passé). Cette construction sert à parler d'occasions manquées et d'hypothèses passées: She told me that she would have liked to come and see us. (Elle m'a dit qu'elle aurait voulu venir nous voir.) In your position, I would have done the same thing. (A votre place, j'aurais fait la même chose.) > On le trouve souvent dans des constructions hypothétiques avec "if". Lorsque "if" est suivi

assignments in an English as a Second Language (ESL) class was to view one hour of TV news and monitor the time spent on national news, international news, sports, weather and commercials. The result was amazing. Commercials took most time in an hour of news, followed by sports, national news, weather and finally international news. According to the U.S Census bureau, 94.2 percent of the multimedia audiences are TV viewers and 83.6 percent are prime time viewers. Last month, the number of people

Fight/struggle for : lutter By permission, Mike Huskisson D.R. ↑ at the top in the background ← on the left on the right → in the foreground ↓ at the bottom 6 Séquence 1 – AN21 © Cned – Académie en ligne Describe what you see and speak from notes. Choose words from the box and your own (les vôtres) and write notes (only keywords, not sentences). Use the WORDBOX. Then make sentences orally. Don’t forget your verbs! You may record yourself on your computer for example. PRESENT

safe. Our clients give us new products to sell. New cars with incredible innovations. New drugs that will change our lives and the lives of our loved ones. So why do so many of us take the “new” and drop it into an “old” structure? Let’s do a 30-second TV spot! Let’s do some outdoor! —Israel Garber, Euro RSCG MVBMS, New York „Creative Business Ideas are not always easy. You try convincing a CEO to approach the market in a completely new way. Where are the numbers? It has never been done before!” —Matt

X X Structures de k désirs et souhaits communication k exprimer ses goûts k capacité 12 • UNIT 1 Activités langagières dominantes Manuel Workbook Fiches photocopiables Lire k Personality quiz (p. 19) k “I am” poems (p. 20) k Real TV, émissions de téléréalité aux États-Unis (p. 21) X Prendre la parole en interaction k Tune in, passeports authentiques (p. 18) k faire connaissance avec quelqu’un (p. 18) k Personality quiz (p. 19) k commenter un document iconographique

Vigorsol’s advertising annually shocks and surprises. So let’s go to travel in chewing-gum’s heart with three delirious ad. II. Analysis * Squirrel Farts Air Action Vigorsol: The Legend The commercial has been directed by Ben Dawkins at Stink TV and advertises the gum with an unexpected icy blast of freshness, using the "the fresh air explosion". The gum is packaged in blue, which normally reflects the colour of water, ice, and something fresh & chi(e)lly. A squirrel (skawrel)was

FINANCIAL POLICY Capital Budgeting Capital Budgeting In the process of maximizing wealth, both households and corporations must invest An investment is defined as a change in the investor’s stock of Real assets Financial, or derivative assets Capital Budgeting Capital budgeting is defined as  The process of planning expenditures on assets whose cash flows are expected to extend beyond one year By convention, the process is referred to as financial asset valuation when it deals with