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is a major target for some marketers. > Script de l’enregistrement (CD 2, plage 18) Part 1 Voiceover: What’s the new what? Spanglish is the new ad-lingo. Spanglish is what marketers are using to sell everything from the war in Iraq… “I am a soldier. Yo soy a L’Army.” … to Burger King’s fusion food “Chicken Fries.” “B K chicken fries?” “Chicken Fries?” “ Si… so new… watch-a” But don’t get it twisted, Spanglish, code-switching between English and Spanish, has been around for a long time, and you can