Psychology

personality, Journal of Marketing Research, 34, 3, 347-356. Aaker J.L., Benet-Martinez V. et Garolera J. (2001), Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs, Journal of Personality and Social Psychology, 81, 3, 492-508. Alluisi E.A. (1960), On the use of information measures in studies of form perception, Perceptual and Motor Skills, 11, 195-203. Attneave F. et Arnoult M.D. (1956), The quantitative study of shape and pattern perception, Psychological

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of the persuasive communication influence: New perspectives opened by social psychology Summary. The question of the persuasive communication effectiveness is essential for the marketers. To design models of decision-making aid, the researchers often mobilize social psychology. The objective of the article is to show how recent research in the fields of implicit social cognition and cognitive and linguistic psychology was applied to advertising and political communication in order to better know

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collar crime » crime ? » American Sociological Review, X (1945), 132-139 ; Marshall, B. Clinard, The Black Market : A study of White Collar Crime (New York, Rinehart and C°, 1952) ; Donald R. Cressey, Other People’s Money : A study in the Social Psychology of Embezzlement (Glencoe, The Free Press, 1953). Robert K. Merton, “Structure sociale, anomi et déviance.” (1965) [1970] 23 1 700 individus environ de la classe moyenne supérieure, il résulte que le « record du crime » a été battu de loin par

Research in Marketing, Journal of Consumer Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Management, Journal of Marketing Research, Journal of Product and Brand Management, Marketing Science, Marketing Letters, and Psychology and Marketing. We also include English-language dissertations from Walchli (1996), Washburn (1999), Musante (2000), and Hadjicharalambous (2001); German-language dissertations by Andres (2004) and Huber (2005); and the postdoctoral lecture qualification

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might like to treat the Director of Human Resources with more respect” International Journal of Medical Marketing Vol. 4, 1 82–84 Allen D, Van Scotter J and Otondo R (2004), "Recruitment Communication Media: Impact on Prehire Outcomes", Personnel Psychology, Vol. 57 Himanshu Rai, Jaya Kothari (2005-2006), “Recruitment Advertising and Corporate Image: Interface Between Marketing and Human Resources”, South Asian Journal of Management, Vol 15, No 2 Ryan G, Gubern M and Rodriguez I(2000), "Recruitment

attractive. People are now obssessed with the fear of getting old, that is why plastic surgery is used the conceal the signs of aging. But the thing is , is it worth all the risk that come along with our new look? DEVELOPPEMENT : A study by Psychology Today magazine shows that many people are not satisfied with their looks: 60,000,000 do not like their noses; 30,000,000 do not like their chins; 6,000,000 do not like their ears and 6,000,000 do not like their eyes. Unfortunately, science has

Toward a theory of task motivation and incentives », Organizational Behavior and Human Performance, vol.3, n°2, p.157-189. Locke, E.A. (1976), The nature and causes of satisfaction, in Dunette M. D. (Éd.), Handbook of Industrial and Organizational Psychology, Rand McNally, Chicago, p.1300.  http://theses.univlyon3.fr/documents/getpart.php?id=lyon3.2011.othmane_j&part=308744  Gombert, J.-L. (1990). Le développement métalinguistique. Paris : Presses Universitaires de France, Collection Psychologie