RAW

industriels de jouer franc jeu avec lui. A partir de cette demande de vérité s’abat la carte de la simplicité. Des produits simples, sans conservateurs et additifs, avec peu d’ingrédients, souvent bruts et pas/peu transformés (cela nous fait penser au Raw product ! ou au Free From...). De plus, la simplicité est synonyme de goût véritable et non altéré par des process alimentaires ainsi qu’un caractère bon pour la santé. On a donc la simplicité pour retrouver le bon goût des aliments mais aussi la

market in strong growth * Evolution of the food habits (low fat, low sugar…) * Increase of mobile persons * The offer can be varied (meal and service) | * The American fast food market is saturated * Increase of the costs (workforce and raw material) * Change of the labor laws * Grouping of the competitors * Increase of new specialized competitors (delivery) | McDonald’s knows nowadays a high development. The key of Mcdonald’s success was the low diversification of

multimodal, jusque dans les pays où ils seront vendus. I Analyse de l'offre A Les offreurs en présence: 1) La concurrence locale: Aux État-Unis, on consomme américain. 16/20 sont nationales. Levis, Pepe Jeans, Kaporal5, Salsa, G Star Raw (→ 6 marques les plus populaires) Part de marché: 2/3 des parts de marché évolution, positionnement, stratégie en matière de prix, de distribution, de communication, de produits) #Historique de la maison: -CA 2011 = 4,7 milliards de Dollars

is a group of related Japanese companies. Sumitomo is a keiretsu which is: “A network of businesses that own stakes in one another as a means of mutual security, especially in Japan, and usually including large manufacturers and their suppliers of raw materials and components”[4]. There are two types of keiretsu: the “classical keiretsu” and “vertical keiretsu”. In the classical keiretsu, member firms share the compositions of their boards of directors or council of presidents. While legally independent

purchased and which | | |operations will be performed by your work force). | | |Chartwell’s will buy all raw ingredients from local | | |wholesalers, with the exception of cocoa, which will be | | |imported directly

growth—for both the Group and our local partners. Building skills, ensuring reliable, long-term supplies of raw materials, enhancing our reputation, and strengthening bonds among our employees are among the many benefits brought by DANONE’s commitment to community action. Cultivating sustainable supplier relationships DANONE works with thousands of sup- pliers around the world to get the raw materials, packaging, equipment and services it needs. To ensure a ready sup- ply of high-quality milk

partner because : - Respect and preservation of the value and the culture of the parter - Comprehension and analyse of the culture before to make an partnership - factorisation of the circulation of the culture and the idea - hight exedent of raw material - the quality of the knowledge industrial and marketing, permit an rapprochement easy with the other trend of the market. Internationalization: opening on new markets. -High demand of the market of waters cleansed in the USA. -Increasing

l'opération Raw Deal entreprise par la Drug Enforcement Administration opération qui a pris fin en septembre 2007. À cette date, la DEA avait achevé une enquête internationale d'une durée de 18 mois sur l'utilisation illicite de stéroïdes anabolisants, conduisant à l'arrestation de 124 personnes et au contrôle de plus de 25 entreprises chinoises qui produisaient les matières premières nécessaires à l'obtention de stéroïdes et d'hormone de croissance humaine. L'enquête, baptisée « opération Raw Deal »

is rather low: It reaches 4.1 % o The inflation rate reaches 0.3% after a long period of deflation o Trade fact: Japan resorts to imports for several commodities such as machinery and equipment, fuels, foodstuffs, chemicals, textiles and raw materials. The largest trading partner is China. o The consumer spending has also been steadily rising over the last years. o The national currency is the yen. It has been rising since a few months against the euro and the dollar. Political

The quality of extracts is determined by the quality of the biomass used. To ensure the highest quality raw materials are used, the company is in association with agricultural research establishing managing herb selection, growing and harvesting especially emphasizes on pesticides, heavy metals control. C. Gmp operation The company performs full gmp operation in the extraction factory, from raw materials landing to orders delivery. Each product has its standardized process and each process has its