Snapdragon

also have an easy and inexpensive way to help with a cause that's relevant to them, it adds value to the shopping experience." (Ad Age, October 13, 2008) Do-Good Marketing Part of a Whole Brand’s Image According to Deidre Sullivan, President of SnapDragon Consultants, a brand insights firm based in New York City, a holistic marketing approach has even more profound significance and opportunity for marketers. She said in an interview, “The brand relationship in the future will become more and more

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