Sociology

consumer choice and marketing entered the marketing literature during the 1970s and 1980s. Berry and Kunkel (1970) put forward a framework for understanding situational influences on consumer behaviour that derived from Homans’s (1974) behavioural sociology. Berry and Kunkel portray the relationship between marketing in pragmatic terms – marketing is ‘the analysis and satisfaction of the consumer–buyer in order to maintain and increase demand’ (1970: 25) – and yet their analysis is equally based on

l’immigré : à la fois enrichissement (car plusieurs culture) et souffrance (puisque ils ont l’impression d’avoir aucune culture en entier) = figure de l’homme marginal 1.3 La déviance Robert Park & Ernest burgess, introduction to the science of sociology, 1921 3 facteurs de deviance Le statut économique : quand une communauté est suffisamment souder pour que les ind se sentent obliger d’obéir aux normes et aux règle de la société La mobilité de la population : le fait que les gens vivent dans

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d) Le renouveau de la géographie économique La géographie économique touchée par le tournant culturel : - Idée que l’économie est « encastrée » dans le social et dans l’espace (Polanyi [1943], Granovetter [1985] et la new economic sociology). - Les économistes hétérodoxes (post-autistic economics), avec la prise en compte du culturel, du social, du politique (conventions, contrats, institutions, le marché comme fiction). - Travail sur un monde réel et non modélisé (une économie

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Julia Kristeva set up the National Advisory Commission entitled ‘Handicaps: sensitising, informing, training’ with Charles Gardou. In this article, she sheds light on the notion of handicap from the varying standpoints of psychoanalysis, history, sociology and politics, in order to show how necessary it is, in this new millennium, for ‘vulnerability’ to be added to the list of three terms already established by humanism in the French Enlightenment – liberty, equality, fraternity –. Key-words : Handicap