The Market for “Lemons”

d future of processed foo The European Food Innovation Student Awards 2nd edition 1 Monday 18 October 20 0 SIAL Parc des Expositions Paris Nord Villepinte tries 10 participating coun ce, Republic, Denmark, Fran Austria, Belgium, Czech Slovenia, Spain Germany, Italy, Russia, Presentation Interview Regulations Jury Countries Thanks Partners 2-3 4 -5 6-9 10 11 - 31 32 33 - 47 SUMMARY 1 TROPHELIA EUROPE 2010 PRÉSENTATION A l’initiative de la Chambre de Commerce et d’Industrie

INTRODUCTION 3 CURRENT SITUATION OF BIONADE 4 4 P’s Analysis 4 Market trends/Current position 4 Customers 4 Competitors 4 SWOT Analysis 4 ENVIRONMENTAL ANALYSIS-(PESTEL ANALYSIS) 5 SEGMENTATION PART 6 DEVELOPMENT STRATEGY: TAKING BIONADE GLOBAL 7 CONCLUSION 9 APPENDICES 10 Appendix 1: Marketing mix - 4Ps 11 Appendix 2: SWOT 12 Appendix 3: Maslow Pyramid in relation with Bionade’s customers’ needs. 14 Appendix 4: The original Boston Consulting Group Matrix (BCG) 15 Appendix

Introduction 3. The Coca-Cola Company : the empire in United States 4. The international strategy of Coca Cola 5. Coca-Cola in France 6. The war between Coca-Cola and Pepsi 7. BIBLIOGRAPHY 2. Introduction Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of The Coca-Cola Company

Analyse of the brand Mr Clean Questions about the document : [pic] 1) Constuire la pyramide de marque et ajouter l’imaginaire Brand Summation Mr Clean is well reconizable. The brand is innovative and offer a variety range of products  and accessories. The image of the brand is positiv, with sympathy, expertise, conviviality, and efficacy Positionning The positionning of the brand is based on efficacy and also by the présence

its impact on the financial crisis Summary Table des matières Summary 2 Definition and causes 3 Definition of liquidity 3 For a financial market 3 For a company 3 Causes 3 Subprime crisis 3 Securitisation 4 Asymmetric information 4 Impact of the liquidity risks 5 For banks 5 Interbank market 5 Case of Northern rock 5 For individuals 6 Investors 6 Borrowers 6 Consumers 6 For companies 6 For economy 7 Decrease of the dollar value 7 Consequence for carry trade

The Seminoles’ ancestors were Creeks, who were living in Georgia and Alabama before migrated to Florida in 1700s. Their name “Seminole” means “Unconquered People”. In Florida there is a lot of rich fields. It was perfect for Seminoles who were cattlemen and for the agriculture, plantations of corn, beans, and others crops. Seminoles included Creeks and also Yushis and runaway black slaves who found help among the Indians. Conflicts began due to white settlers who wanted Indian

drunk of it, it is known for his black color. Yes. Coca Cola . There is a small chance that none of you here have never drunk Coca Cola. Is there Somebody here who has never heard of coca cola ? In fact 94 percent of world population has recognized coca cola. You probably know its different taste ? Coca cola vanilla COCA LIGHT, Coca cola sherry ? Do you know the story of coca cola ? Do you what make it so famous, and how they did to be so famous ? Let's move onto the subject ! HISTORY

des organisations prenant en compte les relations interentreprises [pic] Bibliographie indicative : Akerlof G., (1970), The market for lemons: Qualitative Uncertainty and the Market Mechanism, Quaterly Journal of Economics, May, 84, pp.284-300, 31 Andaleeb S.S,. (1996), An Experimental Investigation of Satisfaction and Commitment in Marketing Channel: The role of Trust and Dependence, Journal of Retailling, Vol.72, N°1, Pp.77-93, 20 Bain J. (1959), Industrial Organization, New York,

number of things better. We saw solid improvements in marketing and innovation over the last year, from the “Real” marketing platform to the continued expansion of Vanilla Coke and diet Vanilla Coke into more than 50 countries. We also improved our ability to operate as a single Coca-Cola system this past year. We extended country-by-country business planning with our bottling partners around the world, and we completed the integration of our three North American business divisions into a single unit.

Training Rapport : The Stanwell-House Annexe 1. Presentation 2. Staff 3. Typical working day 4. The Major difference England / France 5. C.V 6. My Impression 7. Picture 8. Thanks The Presentation 1.) History Stanwell House Hotel dates back to the 18th Century, and is situated in the picturescque Georgian market town of Lymington. Lymington is one of the South's most attractive and historic locations, wonderfully positioned on the coast, and surrounded